Understanding your audience helps put customer needs front and center. This aligns your business goals, sales goals, marketing initiatives and website user experience.
By reviewing how visitors have been using your website, we work to establish a baseline for performance and how we can improve organic traffic, usability and even conversions.
The length of this discovery step will depend on the size and availability of your team and the size of your website. Upon completion, the data is reviewed in a group kickoff meeting with your Kuno Creative account team.
It’s paramount we understand the buyers you are trying to reach and present the architecture and journeys that will facilitate the delivery of information that solves their needs. Just as if you were building a home, this is the foundation of where your marketing and sales efforts will live.
We identify the key pages and key usability features that align with their buying journey throughout your website, so they can make an educated buying decision. Finally, through wireframing, we identify the content hierarchy for pages within the user journey to ensure frictionless conversion.
This strategy minimizes any barriers or frustrations that prevent users from reaching an intended outcome, such as converting on a form or making a purchase. More complex journeys are diagrammed in a visual flowchart.
Web copy needs to align with visitors’ emotional state at each stage of the buyer's journey, utilizing voice and tone as tools to help buyers move further down the funnel.
Decades of experience have taught us web copy and messaging are often the biggest hurdle to completing any website. That’s why we have outlined three options for completing website copy and messaging that works to connect with buyers and engages them further down the sales funnel.
Creating the new visual design of your website isn’t just updating your site to use new fancy fonts, “cool” images and the latest color trends. It’s about making sure your site is designed for real humans with real emotions.
Emotions play a huge part in almost all of the decisions we make. By making sure we design with your target audience in mind, we are able to visually evoke the right types of emotions. Our goal is to make your visitors feel at ease and confident in their choice of becoming your customer. In marketing terms, we amplify your brand experience while evoking emotions that align with your buying cycle.
Kuno Creative developers understand the intricacies of HubSpot and WordPress development and work with page speed in mind, ensuring your website functions properly. Our SEO experts then utilize on-page, technical SEO best practices to give your website the best possible chance of ranking in search engines.
Page development and content are part of the ongoing process throughout the service period.
Consistently improving your website functionality to be more in line with your users’ preferences and expectations continuously improves your marketing and sales KPIs. Adapting and changing your website based on your users’ ever-changing behavior is fundamental to user experience, and a major priority at Kuno Creative.
Websites are meant to adapt and change with your visitors. Using a growth-driven, agile approach, your site will be continuously monitored and the data will be reviewed to find ways to help reach defined goals.