The stories we tell are always a part of a strategy. Stories share information, knowledge, or experiences. The goal of a story is to make a point to your audience. Having the right story in the right place can help get you the results you’re looking for.
A brand video is any video that drives awareness. It contributes to the perception of your business or product. It facilitates engagement with your website visitors.
You can create an “About Us” video for your homepage that explains what your company does or the products you sell. Or produce a product tutorial video that explains how your product works.
You can also add a watermark with your company’s logo to every video you produce to reinforce your brand.
According to Inc.com:
Account-based marketing is a focused approach to B2B marketing. Your marketing and sales teams work together to target best-fit accounts and turn them into customers.
When using video in their ABM strategy, many companies are opting to create personalized messages for their clients explaining their processes to nurture the relationships.
Additionally, since email marketing is proving to be just as strong as ever, many companies are incorporating videos into their emails to maximize click-throughs and conversions of their campaigns.
This type of video should be used to target top prospects and push them further down the sales funnel. TSMA reported that:
Sales enablement is about giving your salespeople the knowledge and tools they need to sell more effectively.
You can utilize this type of video during sales calls to get your message across in a more creative/interesting way. It can be part of a sales presentation, email, or the onboarding process at your company.
A study by global market intelligence firm IDC found that:
Product experience is your deep understanding of how your product affects your customers.
You can produce a customer tutorial video given that 90% of customers indicate that their purchase behavior is driven by customer reviews, or a “How To” video that demonstrates your expertise.
It can be a huge differentiating factor in your sales process. It can showcase you as an expert in your field and build trust.
A survey conducted by Wyzowl shows:
A video that will show how your company is making a difference in the community.
Place it on a landing page, or share it via social media.
People want to work with companies that show they care. In fact, behavioral science researchers found that consumers tend to reward companies with outreach activities by being more loyal to them.
A video that showcases your company’s very best attributes and engages potential job candidates.
Place it on your careers page or near the job listings on your website.
According to Firefish:
Social Media Video
What is it?
A short video or ad that highlights your company, product, or services.
How do you use it?
Create shortened versions of your existing videos to post on Facebook, Instagram and LinkedIn.
Why do you need it?
To bolster your social media presence, which helps to increase leads, push prospects down the sales funnel, and drive visitors to your website.
Watch an Example