Hospital Marketing Strategy Improved Organic Traffic 110% YoY

Kuno Creative and Fisher-Titus have worked together on numerous branding projects over the years. A new initiative for content strategy and production was identified and launched. At the beginning, the goal was to dramatically increase organic traffic. That mission was accomplished when Fisher-Titus’s Healthy Living blog hit one million views. As the strategy grows to be more sophisticated, our next goal will be to focus on who is visiting the blog. It’s important that the readers are current and potential patients in the community, as the overarching goal of all efforts is to engage members of the local community through the high-quality content created.

Additionally, through a growth-driven approach to the Fisher-Titus website, the team realized the Find a Physician page could function more strategically. The existing physician directory had limited capabilities, was not easily searchable and lacked unique URLs for each individual physician. This made it difficult for patients to find information about physicians.

Creating a physician directory with more sophisticated capabilities enables the physician pages to be crawlable by Google, making it easier for physicians to be found in organic search. Additionally, the directory is mobile-friendly, making it easier for patients to find doctors on-the-go as needed.

As part of this project, Kuno Creative:

• Created individual physician pages, enabling individual physicians to be promoted organically and via paid sources
• Created a better user experience by letting users search for a physician by name, specialty or location

With the success of the directory and thriving content resources, Kuno Creative continued its growth-driven approach for improving the website. The team identified the following goals:

• Improve user experience
• Improve on-page SEO and organic traffic
• Incorporate staff into website photography rather than use stock photography