CMS software options range in sophistication and capabilities. Some solutions cater to personal blogs or websites, while others are specifically designed for businesses. Here are a few things you’ll need to keep in mind as you begin your search for the best content management system.
Your website content is among your organization’s most valuable assets. Quality content helps prospects find you via search, establishes credibility for your brand, guides new leads down the funnel and helps build a lasting relationship with customers post-purchase. Without a CMS, this content is static—it cannot be changed or updated without assistance from a developer.
A content management system allows everyone on your marketing team—and anyone else in the business who touches your content—to maintain your website’s content. Think of your CMS as the content mission control center. This software allows you to optimize, grow, edit and remove content whenever you see fit to meet the ever-changing needs of your business and your customers.
Most content management systems offer web-based publishing, document management, file indexing and, as mentioned above, the option to create, publish, edit and remove content from your website. You can also manage users by setting different levels of permission to ensure employees, contributors and other personnel are restricted only to the access they need.
Depending on the user-friendliness of the content management system you choose, you likely will not need a great deal of in-depth technical knowledge. Most CMS solutions include a rich text editor, which allows you to customize pages and blog posts without knowing HTML or other coding languages. A rich content editor also allows you to quickly and easily add photos, videos and other elements to a page.
There are a few questions you should ask before you invest in a content management system, including:
There are lots of different content management systems available for different purposes—like WordPress, Drupal or Joomla, to name a few.
But if you’re looking for a powerful, user-friendly CMS explicitly designed for businesses that want to attract and convert customers, we believe HubSpot is your best option. In addition to its content editor, HubSpot also includes features to drive lead generation, utilize marketing automation and track analytics.
Nearly every stakeholder involved in choosing your company’s CMS will be interested in cost. There is a content management system available for almost every budget, but the most important thing to consider when weighing costs is the value of the product.
In other words, there’s no sense in opting for the cheapest option if it doesn’t offer the features and capabilities you need to meet your business goals—especially if the solution doesn’t include the updates, advanced integrations and reliable customer support your marketing team needs to get the most from your investment.
While the most feature-rich content management systems are usually some of the most expensive, they’re also generally better equipped for driving quality leads and helping your team be most productive. Don’t just consider cost—factor in ROI, too.
With so many available options and so many things to consider, choosing a content management system can be a challenging task. But by keeping the above considerations in mind, you can quickly wade through the options and find the right CMS solution for your business.