Social media can be an incredibly powerful marketing tool for your business. It’s a tool for connecting with your audiences on a one-to-one basis, engaging them and interacting with them—but you have to implement it correctly to reap the benefits.
You can’t simply hire an intern to run your social media, and you shouldn’t necessarily outsource 100 percent of your efforts to a digital marketing agency either. There is a balance that often works to create the best relationships between you and your buyers.
Here is a big-picture perspective of one successful partnership:
No matter the setup, successful social media marketing requires significant effort from your in-house team. But with the right strategies and tools, you’ll be able to save time and boost your results.
Read on for the best productivity and efficiency social media hacks to better manage your social media marketing.
One of the best and most effective ways to cut down your time spent managing different social media accounts is to plan and create your social media content ahead of time:
To help with your strategy, you can always collaborate with an agency so they can guide you on tactics like:
This is particularly important for those who don’t have a lot of experience with social media marketing and how best to use it to their advantage.
Once you have your roadmap, it will be much easier to execute your strategy and manage it yourself.
Here’s how to start putting together your social media calendar—with a spreadsheet or a social media tool:
List the days and times you want to post, write the updates ahead of time and create any visual content.
It will likely take you a few hours at a time to plan multiple updates, but it will help save you a lot of valuable time—and perhaps, more importantly, it will also allow you to better strategize your content than if you were posting something at the last minute when you’re panicking for content ideas.
Plus, if your updates are ready and planned, you can also schedule them at the best times for an increased reach, which leaves you with more time to engage with your fans and followers and to create better content.
Useful tools: Agorapulse, Hubspot
To help you manage your accounts more effectively as well as plan your social media strategy ahead of time, use a tool like Agorapulse or HubSpot.
Not only will you be able to manage all of your social accounts from one dashboard (Twitter, Facebook, LinkedIn, Instagram, Google+, YouTube) but you will also be able to plan your strategy using a social media calendar:
As you can see above, the posts can be scheduled or queued up, but you can also save updates as drafts and collaborate with others on your work. You can easily publish your updates or schedule them from the dashboard:
You also have access to some useful scheduling/uploading options for being more productive:
Amazing content doesn’t have to be used just once—there are all kinds of ways to repurpose content and save yourself time while improving your results.
Repurposing is basically taking a piece of content you created and changing it up into a different format.
Here are some tips for making the most of the content you create:
Additionally, you can also re-publish your best content multiple times to get the most out of it—use social media scheduling tools with queues that re-share posts automatically to save more time.
Useful tools: Canva
Canva is essentially any marketers’ dream—an easy-to-use tool that allows you to create social media visuals, each optimized for the specific social network:
You can use it for creating:
And pretty much any type of image you can think of.
You’ll have access to dozens of free templates that you can customize with free and paid images, your branding, text, and all kinds of icons, charts, shapes and illustrations.
When you work with multiple people, it’s best to establish a clear workflow that everyone is well aware of, as well as strive to use just one platform to handle all communications related to this.
Useful tools: ContentCal
ContentCal is a free-to-use tool for helping you plan your social media calendar and publishing/scheduling your updates.
The best part is, it’s built with teams in mind:
Everyone on your team can be given a specific role, and you can also create a workflow to ensure each step is covered, as you can see in the above screenshot: the content creator creates, the editor checks it first to make any edits they deem necessary, and the main manager can decide whether to approve the update or not.
But that’s one way of doing it—you can build your own workflow to suit your needs.
You can also use it as a social media calendar to plan your updates, create drafts and placeholders (ideas to use and edit later), as well as schedule your updates to be published.
Or, you can use the afore-mentioned HubSpot tool to collaborate with your teammates and execute your social media strategy as a team.
Social media management can be so much easier and less time-consuming when you set yourself up for success by putting the right team (in-house and outsourced) in place, you’re organized, and you have the right tools in your arsenal.
What are your top tips for being a more productive social media manager? What are the tools that you just can’t do without? Share in the comment section below.
Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. She is listed in Forbes as one of the top 20 women social media power influencers, named one of 10 top digital marketers by Brand24 and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.