You can threaten your blog team, which is somewhat effective considering that this post was drafted, edited and published within two hours of receiving this message: “We need blogs, this means ---->YOU." But for those that need a more gentle reminder, an idea to expand upon, or the confidence to set their ideas free, you might need to do a little more nudging.
In this controversial blog, If Your Team Hates Blogging, You Need A New Team, the author goes so far to suggest that if members of your team don’t want to blog, then they must "hate their jobs". Most of the commenters defend those that don’t care to blog as simply not "seeing themselves as good writers." We’re not suggesting that people don’t like their jobs if they don’t want to blog. Some people are merely intimidated by fear of error or judgment and for what they think are not-so-good writing skills - which is why you should encourage potential contributors with the tips above.
So, content managers, help your team with these tips before dragging out the guillotine ;)