Unless you're a B2C company with very specific prices for your products or services, you have undoubtedly struggled with the question of making your prices public on your website. For B2B's there are plenty of good reasons to do so and also some pretty good reasons not to. Let's review these pros and cons to help you make an informed decision.
We have gone back and forth on the visibility of our pricing over the years. For the reasons stated above, we have decided to publish them for our two main services, inbound marketing services and HubSpot design. Our view is that transparency will help us win in competitive situations and help to pre-qualify our customers before we commit time and resources to sales consultations. We feel that the ability to improve customer conversion rates outweighs the sheer number of opportunities. We recognize that open pricing may help the competition to some degree, but we're not obsessing about that. Our focus is on problem solving, deliverability and customer success. Those factors will drive both revenue generation and profitability.
In the spirit of transparency, here is a schedule of services, deliverables and pricing ranges we put together. There is no form to fill out. Click here to download.
Photo Credit: likeablerodent