Most businesses are jumping on the inbound marketing bandwagon. Facebook, Twitter and other social media marketing tools are proving to be far more effective -- and faster -- at marketing businesses to consumers and promoting brand identity. Compared to traditional outbound marketing methods like cold calling and direct mail, inbound marketing is targeted, rapid, interactive and the only way to reach today's Internet-connected consumers.
In the rush to move online, businesses often neglect to fully define their inbound marketing goals and develop a comprehensive inbound marketing strategy. Without careful forethought and planning, Internet marketing efforts can be ineffective and appear to be disjointed, failing to produce the desired results. Without proper goal definition and a well-planned strategy to meet those goals, inbound marketing experts warn that social media campaigns can fall flat and produce disappointing results. When Internet marketing campaigns fail, the fault is not in the inbound marketing techniques used but in their execution.
In order to connect with consumers, you must first figure out what consumers want. There are 3 tried and true methods of determining consumer needs relevant to the product or services you sell:
Professional inbound marketing experts have the technical expertise, Internet savvy and social media experience to ensure that your inbound marketing campaign is effectively designed and executed to produce the results you desire.