More Inbound Marketing Blog Posts
If you've been thinking about incorporating inbound marketing as a way to educate your buyers and promote your brand, your head is in the right place.
The internet and the mobile revolution have transformed the way consumers search for a solution to their problems, compare their options and decide to buy. Inbound marketing is a way to meet your prospects where they are and join the conversation they're likely already having—long before they ever talk to a sales rep.
And by and large, it works—if you're willing to commit the time, effort and resources needed to see it through. Inbound marketing is a marathon, not a sprint. It's not for everyone. If your company is desperate to see immediate results, it may not be for you. Or at least it should not be the only strategy you rely on.
So how do you know if it's a good fit? Here are 10 questions to ask before diving into inbound.