Brand & Capture

Our Latest Blog Post

My Content is Going Viral, Now What?

Carrie Dagenhard
Posted by Carrie Dagenhard

You are a true master of the Internet—a champion of the world wide web. You have attained the holy grail of inbound marketing. You have successfully produced a viral campaign.

You did your homework and studied the best practices of content development. Like Rocky, you trained ad nauseam, researched your market, defined your personas and sharpened your skills to a razor-fine edge. Through guile, persistence and a lot of brand personality, you achieved your magnum opus. Prospects are flocking to your site in droves, and everyone is patting you on the back for a job well done.

Don’t get too comfortable, though. If Myspace, Gangnam Style and the ice bucket challenge have taught us anything, it’s that Internet users are a fickle bunch. Shrinking attention spans mean marketers not only have to work harder to grab audience attention, they have to find creative, new ways to keep that attention long-term.

So, how do you keep the momentum of your viral campaign? Let’s take a look at a company that set a new standard for viral content:

2014 Video Marketing in Review: Kuno's Top 9 Videos

Steven Beller
Posted by Steven Beller

I love my job. Of course, I love creating videos, writing music and taking photos, but there is another reason that gets me excited to make the 8-minute trek into the office every day—getting to know my co workers.

Recently, my boss asked me to compile a list of Kuno employees' favorite Internet videos of 2014. This, by no means, was a difficult task, so I willingly accepted the assignment. I was pretty sure I was going to receive all types of funny videos; however, a few selections surprised me—in a good way.

During the process of compiling our favorite videos, I was able to have conversations in which I was able to learn more about my coworkers. What does this get you? Nine awesome examples of video content and video marketing you can use for inspiration or just pure entertainment.  Enjoy! 

SaaS Marketing for CEOs—How to Get to the Top of the Market & Stay There

John McTigue
Posted by John McTigue

We work with a lot of technology companies. These days, many of them are SaaS (Software as a Service) providers, one of the fastest growing business sectors worldwide. By working with these companies, we have learned about their challenges, and we design marketing programs for them to address those challenges and achieve their goals. 

How to Include Humor in Your Content, but Still Be Taken Seriously

Carrie Dagenhard
Posted by Carrie Dagenhard

You can’t remember where you left your keys (on top of the TV), who won the 2007 World Series (Red Sox) or even what you had last night for dinner (hopefully tacos), but quiz someone about their favorite advertisement or marketing campaign and answers start flying in faster than if you’d asked who wants free beer.

5 Tips To Immediately Make Your Video Marketing Better [Video]

Steven Beller
Posted by Steven Beller

All of us “video people” are constantly looking for ways to make our inbound marketing videos better and more engaging. Over the past few months, I’ve been compiling helpful tips I think will make your video marketing instantly better. Here’s what I’ve gathered so far.

 

 

Why Does Responsive Website Design Have Higher Conversion Rates?

Kuno Creative
Posted by Kuno Creative

You might be slowly losing web presence.

If your website design is not catering to the ever increasing segment of the market surfing the web with mobile devices, then you most definitely are. When a mobile user visits your mobile-unfriendly site, he will have a difficult time finding what he’s looking for and will inevitably leave—quickly.

Do You Have to Optimize Your Blog Title For Search?

Annie Zelm
Posted by Annie Zelm

If you use HubSpot or another platform to optimize content for search engines, you’ve no doubt gotten those little red SEO flags that remind you something is missing.

Your blog title is one element of search engine optimization that deserves your attention. If you're not optimizing your blog title, your content optimization system will make it known. And it’s tempting to want to jam in a keyword to satisfy the search engines.

Proof that Personal Brand Trumps Company Brand in Content & Social

Dan Stasiewski
Posted by Dan Stasiewski

When it comes to generating traffic and leads, content is key. But it’s not just creating content that matters; it’s who creates and promotes it. Some organizations still struggle with the idea of putting employee personal brand ahead of company brand when it comes to publishing. Blogs might be posted with the brand name as the author. Worse, however, companies might be contributing content to people but not empowering those employees to advocate on the content’s behalf. How much does this affect content performance? A lot.

Behind the Scenes of The Cleveland Clinic’s Content Marketing Strategy

Brianne Carlon Rush
Posted by Brianne Carlon Rush

This past August, the Cleveland Clinic was highlighted as one of the top hospitals in the nation to “align patient needs with online capabilities.” Additionally, over the past few years, the Clinic has often been referred to as an example of successful content marketing in the healthcare industry.