More Inbound Marketing Blog PostsPosted by Beth Carter
Programmatic ad buying is one of the hottest buzzwords in marketing today. With 81 percent of the sales cycle taking place online, and predictions that by 2020 consumers will manage 85 percent of their relationships without ever talking to a human, it makes sense that marketing is trending toward even more automation.
If you’re already committed to an inbound marketing strategy, this likely doesn’t surprise you. You already know that today’s consumers are more empowered, efficient and savvy than ever. But simply creating outstanding content and hoping for the best no longer is enough. Your content needs to proactively reach the right audiences—a task that can be difficult when every marketer is putting out their own vast quantities of content, saturating the market.