Brand & Capture

Our Latest Blog Post

How Technology Marketers Can Get Content in Front of C-Suite Executives

Brianne Carlon Rush
Posted by Brianne Carlon Rush

When we started working with a new partner in the financial software industry, the entire team was concerned with how we could possibly get our content in front of the C-suite crowd—the organization’s target audience. We needed to reach those who were responsible for profit and loss, but we knew there was a huge challenge standing in our way: these were busy people who actually hired people to guard their desks.

Healthcare Marketing Advice from Inc. 5000 Companies: Medical Solutions

Stephanie Kapera
Posted by Stephanie Kapera

Who better to ask about marketing success than companies that have made it into the elite Inc. 5000? In this interview series, I’m asking marketers from America’s fastest-growing private companies how they spend their time, what they’re doing differently and what advice they have for the next batch of Inc. 5000 hopefuls.

5 Content Lessons BuzzFeed Can Teach SaaS Companies

Carrie Dagenhard
Posted by Carrie Dagenhard

“Before we get started today, I have a question,” said BuzzFeed publisher Dao Nguyen as she took the stage of SXSW Interactive earlier this month. “How many of you saw white and gold?”

5 Keys to Sustainable Inbound Sales Growth

John McTigue
Posted by John McTigue

If your goal for inbound marketing isn't sustainable sales growth, you might want to rethink your strategy. Sales is the engine behind all kinds of companies and successful business people. What's often missing is a comprehensive strategy that makes it easier, not harder, to grow sales month-over-month and year-over-year. At the core is an alignment in purpose and method between Sales, Marketing and Customer Service. This drives up efficiency and drives down cost while improving sales performance. Let's look at the five best ways to make that happen.

Why Your Awesome Blog Posts Have No Audience

Kuno Creative
Posted by Kuno Creative

You've heard it before: every business needs a blog. If you want people to find your website and care about your company, blogging is the trick. So business after business has started publishing content and maybe even hired writers or agencies to produce content of a high quality. Yet still the visitors don’t come.

The content is good. It answers your prospects’ questions and addresses their concerns. It’s well written and entertaining. But no one seems to be reading it.

If quality and relevance aren’t the problem, what could possibly be going wrong?

5 Ways To Win With Data-Driven Marketing

Annie Zelm
Posted by Annie Zelm

By the time your next marketing campaign goes live, it may already be outdated. New trends and tactics are emerging so quickly, it’s difficult to keep track of what’s in now, much less predict what will be next.

One thing that’s not likely to change anytime soon, however, is the importance of integrating data into every aspect of your marketing strategy. For Rent the Runway founders Jennifer Hyman and Jennifer Fleiss, using data elevated their online designer dress rental business to a new level.

The two women struggled to engage Millennials, their target audience, in their early years. They realized that to fix engagement, they needed to focus their efforts on data science, pricing models and their mobile platform. Their approach has certainly paid off—the company now ships more than 90,000 items a day to 5 million members.

5 Perils of Automated Advertising and Marketing

John McTigue
Posted by John McTigue

Don't get me wrong. I love me some marketing automation and programmatic media buying. Without them, we Marketers would be spending days doing what we can now accomplish in minutes. Automated advertising and marketing have allowed us to reach millions of people anytime, anywhere online. More to the point, they have allowed us to target real potential buyers and so avoid the "spray and pray" approaches of yesteryear that gave Marketing a bad name. The trouble is, like anything else, there are pitfalls to automated campaigns. Let's examine some of the more ominous perils.

3 Ways Manufacturing Companies Can Crush Bounce Rates Using Content

Carrie Dagenhard
Posted by Carrie Dagenhard

You’ve crafted a beautiful website as awe-inspiring as a Michelangelo painting and as innovative as a NASA shuttle. If Steve Jobs were alive today, he’d weep at the perfection of the user experience and the flawlessness of the responsive design. In 100 years, history books will be titling this decade as the era of the greatest manufacturing website ever built—yours.

9 Lessons Learned from Creating Content Marketing Plans

Kuno Creative
Posted by Kuno Creative

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, getting it right can be a difficult, complicated process.

In fact, the ugly truth is that many companies fail at content marketing. According to a recent study, 66 percent of B2C brands surveyed reported failure with their efforts.

Without the proper investment of time and money, content marketing mistakes are easy to make. Dormant Facebook feeds, poorly written blogs, website copy that’s not optimized for SEO – these are just a few common signs of unsuccessful content. Whether you’re an enterprise level corporation or small business, every brand needs a thorough strategy behind their content.

To help focus your efforts, here are nine lessons I’ve personally learned from my experience working on content marketing plans.