More PostsPosted by Andrew Osegi
The word “engagement” incites both pleasure and pain for many. It’s terribly over used in marketing vernacular, but when we see it realized, it can be fantastically rewarding. Nowhere is engagement more weighted than in social media, where performance is dictated by the engagement we earn, and increasingly, pay for. I’m talking about clicks, comments, upvotes and likes. As informed users of the digital landscape we work and live in, for better or for worse, engagement determines: what we see (trends), who we are (brand building) and how effective our online efforts resonate with others (content performance, receptivity). The same goes for businesses and brands, big and small.
In this blog, I’ll look into how Facebook, the king of social, has changed in the past few years and address the pitfalls and popular strategies businesses are overcoming to “boost” engagement. First, let's quickly address the validity of “Page Like” and its relevance in 2015.