What Type of Content Marketer Are You? [QUIZ]

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What Type of Content Marketer Are You? [QUIZ]


what type of content marketer are youSo you’ve got a blog, social media and a few additional content marketing processes in the works. While that’s all well and good, how do you know if your content marketing strategy is working?

Marcus Sheridan defines the qualities of successful content marketing beautifully in this blog post, and we share the gist of it below:

  • Listen to the questions of your clients/customers/etc.
  • Communicate in a way they can clearly understand
  • Teach at every opportunity so as to give value and build trust
  • Be obsessed with seeking ways to help clients solve their problems

Beautiful, I know. But to have a successful content marketing strategy, you need a mindset and operation that supports these qualities. Start by assessing your current state of content marketing with our content marketing quiz! Your answers and final score will help determine key focus areas for your team.

Click the "Let's Play!" button below to get started:


How did you do? Were you surprised or inspired by your results? Let us know in the comments below!

JenniferKingBCKG 1Jennifer King is a Brand Journalist with Kuno Creative, where she applies her unique skills as a journalist to develop engaging content for B2B clients. Her work has appeared in authoritative online publications such as Lifehacker, Forbes and Great Place to Work. Connect with her on LinkedIn, Twitter and Google Plus.

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I just couldn't resist a quiz, and this was a fun post. 
Even though its "just for fun", I will say that I think the questions don't align perfectly with the title, because some of them speak to organizational issues/constraints which are beyond the marketer's control/influence and don't necessarily have anything to do with what kind of marketer s/he is. I suppose its more a question of: What Kind of Marketing Are You Actually Doing? 
I look forward to reading more; always appreciate the insights in Kuno Creative's blog.
Posted @ Friday, May 23, 2014 11:12 AM by Kirsten
Hi Kirsten, 
Thanks for "playing" and posting this comment! That's a really interesting observation and yes, I agree that organizational constraints can thwart our best intentions as marketers and cause us to stray from what we'd originally intended to do. Maybe there's another quiz, or potentially a survey, along the lines of "What organizational constraints are holding you back?" 
Thank you, again, for reading! 
Posted @ Friday, May 23, 2014 1:19 PM by Jennifer
Way to capitalize on the Zimbio trend and make a quiz for us! That was fun :)
Posted @ Wednesday, May 28, 2014 6:59 AM by Amber Cebull
Thanks for playing, Amber! Glad you enjoyed it!
Posted @ Wednesday, May 28, 2014 7:39 AM by Jennfer
I'm a freelance/contract writer/marketer right now. Thanks for the skill check!
Posted @ Monday, June 02, 2014 10:20 PM by Kathleen Shields
The Quiz is very interesting. I probably know the best answers to get more score on the quiz. But I answered in line with the actual status of our companies present content marketing. The purpose was to see where my company stands rather than proving my personal knowledge of content marketing.  
Thank you for posting a great Quiz. I really used it to assess where my company stands. 
Very very useful post.  
Posted @ Wednesday, June 04, 2014 1:28 PM by Govi Reddy
Hi Govi, 
That's good thinking! Hopefully the results will empower your company and colleagues in these focus areas. Thanks for playing! 
Posted @ Wednesday, June 04, 2014 3:02 PM by Jennifer
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