Why Cleveland Brown's Joe Haden is a Great Inbound Marketer
Growing up, the Browns were great! Brian Sipe was leading the Cardiac Kids to comeback wins, Bernie Kosar was throwing touchdown passes to Ozzie Newsome, and Eric Metcalf was returning punts for touchdowns. Then they left in 1995; let’s just say they have been in a bit of a funk since the return in 1999. As every Clevelander says, “I have a feeling this year will be the year,” which is soon followed by, “There is always next year.”
But each year, fans constantly wonder what the active Browns players are doing and when they are doing it. Fortunately for our generation, we have that ability—it’s called Twitter.
Twitter has become a gateway for the “Average Joe” to see into the lavish lifestyles of the multi-million dollar athletes they admire. Let’s take advantage of our assets (Twitter and the Internet) and examine why Joe Haden is a great inbound marketer.
Inbound Marketing is a marketing strategy that attracts an audience with valuable content, engages in social media and gently converts sales leads over time. Joe creates his own winning strategy for all three elements of inbound marketing.
Attracting Fans with Valuable Content
Joe built his brand by uncanny play on and off the field. After three years of school at Florida, he was the National Defensive Player of year, an All-American, National Champion, then drafted seventh overall by the Cleveland Browns. He brought a “swagger” back to Cleveland, a city that was horrified by the departure of another athlete. He became a Cleveland celebrity with his outstanding performance on the field and showing up to Cavs and Indians games dressed head to toe in the teams gear. Joe made Cleveland Fans believe again.
Engaging in Social Media
Joe is constantly engaging in social media with his Twitter page. He is constantly tweeting where he is going, what he is currently doing, and answering fans requests for retweets, birthday wishes or just general conversation. He does a great job engaging with fans and keeping them interested. With nearly 82,000 currently following him, he’s doing pretty well.
Not only does he sell tickets for the Browns, but also the Indians and Cavs. He’ll tweet, “I’ll be at the Tribe game tonight, in Section 146 Row 13, Seat 3. Come see me.” When he is downtown at a local club, or bowling alley, he will tweet and mass amounts of people will show up just because he is there.
When it comes down to it, Joe Haden sells, and does a great job at it. Athletes and marketers could learn a few tips from his inbound marketing efforts, which have helped revive Cleveland and so many of its fans.
Join Jim Kukral, Laura "Pistachio" Fitton, and Jay Baer as they share invaluable insight on using social media for marketing, how to create real business value and what to measure.