Brand & Capture

As we’ve noted before, inbound marketing is all about getting the right content to the right people at the right time. But what is the right content? Who are the right people? And what, exactly, is the right time? As a content writer and business owner, I’m always  on the lookout for tools that will help me answer these questions, both for my own business and my clients’ businesses. One tool I’ve had a lot of success with lately has been the popular question and answer site, Quora.

If you're an inbound marketer and you haven't checked out Quora yet, you probably should. Quora is a simple, no frills Q & A site with a twist. It's really fast, and it's full of real, bonafide thought leaders. Quora is the new kid on the block, the new coffee shop on the corner that everybody's talking about. I jumped onto Quora last week after hearing good things about it from some heavy hitters I follow such as Robert Scoble and Chris Brogan. Here are some early impressions and some reasons why you should add Quora to your daily inbound marketing routine.