For some reason, LinkedIn tends to be left out of the social media conversation more times than not when it comes to lead generation. With more than 26 months of data available, LinkedIn pushed more than 10,000 unique visitors to Kuno’s website. During the latter 13 month period, it drove a 2.92% visit to conversion rate. LinkedIn can be a valuable asset to any inbound marketing campaign. Below is the methodology deployed here in the Kuno labs for driving engagement, traffic, conversions and leads.