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What Do SEO and Mustaches Have in Common?

 
rand fishkin seo guru

Well, that's a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, these days Rand is sporting a handlebar version that pretty much crushes other attempts at facial hair resplendence. But the real star of the show is SEO, because, contrary to popular mythology, rumors of the demise of SEO have been greatly exaggerated. In a recent Whiteboard Friday, the mustacheoed one explains it perfectly.


Will Google's Panda 4.0 Kill Content Syndication?

 
are you having a panda nightmare?

Google officially rolled out Panda 4.0 on May 20, 2014, and since then it's been a wild ride for websites that push a lot of "other people's content." Panda 4's unofficial mission is to penalize the regular use of duplicate content, especially syndicated content brought in via feeds, scraping or other automatic processes. Sites like eBay, Ask.com and retailmenot.com took huge hits in traffic and keyword rankings (>50 percent loss or more) because they routinely publish content grabbed from elsewhere, often without proper attribution or added value. Are we seeing the end of content syndication as we know it?


Guest Blogging: Links in the Copy vs. Links in the Author Box

 
guest blogging backlinks

Many companies are catching on to the fact that backlinks are important for the search engine optimization (SEO) efforts of a company. Head of Google Webspam, Matt Cutts, recently made the announcement that one backlinking tactic, guest blogging, was finished. But the truth is it just needs to be done correctly.


9 Tools to Boost Your Inbound Marketing Strategy

 
tools

Here, Inna Kraner of The Expert Institute in NYC shares her team's experience of finding online solutions to help build their company.


Why Google Webmaster Tools Should Be Your New Best Friend

 
Swiss Army KNife

Often considered the red-haired stepchild of the Google-sphere of products, Webmaster Tools is staking a claim on one of the most valuable resources you manage—your time. This is not a bad thing as Webmaster has long had a bevy of under-rated uses. While Analytics can tell you of traffic patterns throughout your site, Webmaster Tools focuses on how Google sees your site from a search perspective, and recent algorithmic changes have made it all the more important.


7 Tools to Set You Up for Enterprise Inbound Marketing Success

 
enterprise inbound marketing success

Beginning any new project can be intimidating, and kicking off an inbound marketing campaign is no exception. To make getting started easier, I’ve broken down three problem areas to address right from the start and some helpful tools to assist with the process.


SEO: What Is Google AuthorRank & Why You Should Plan For It Right Now

 
authorrank google

By now, it's commonly accepted that blogging is one of the most important ways to generate traffic on your website. Google algorithm changes have made it necessary to create quality content frequently and consistently in order to compete in the new world of SEO. But as happens often these days, things are changing once again. This time, it's not just the content that matters, though. With Google's AuthorRank, you matter, too.


Inbound Marketing Week in Review: October 14, 2012

 
kuno creative inbound marketing

Welcome to Sunday. And since it is the day of rest, grab a cup of joe, kick back in your favorite La-Z-Boy and get caught up on the latest news in Inbound Marketing. We've got it all for you here: Responsive Design, lead nurturing, Facebook's promoted posts and, possibly the most important information, how to improve productivity. We have also continued sharing a few of our favorite bits from around the web this week, so check out useful tips for using B2B social media and how to turn your agency into a content machine, plus Facebook 'Collections'! We are jam-packed, so read on! 


Inbound Marketing Week in Review: August 19, 2012

 
august inbound marketing lead nurturing

It’s the weekend! A great time to snuggle up with a cup of coffee and read about Inbound Marketing! We have made it really simple; just check out our recap below. We have included our favorite posts from the Kuno Blog, as well as some of our favorite articles and blogs from around the web. Let us know if we missed your favorite industry post of the week in the comments below.


Test Your Knowledge with the 2012 Marketing SEO Quiz

 
2012 seo marketing quiz

Pop quiz! It's time to put your SEO knowledge to the test—literally. Answer the following 15 questions for your chance to be crowned the SEO Know-It-All and win an awesome prize. Here's how it works: Put your answers into a blog comment below. The person with the top score gets a cool prize. If there are multiple top scores, we will draw one randomly from the group. Ready?


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