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Social Media Culture-jacking: The Good, The Bad & The Ugly

good bad and ugly

The morning winter storm Nemo hit NYC, a client requested our team send a tweet on its behalf. We all thought it was a pretty great idea, especially since the client is located in that neck of the woods. So the question quickly became, “What should we tweet?” One team member suggested we keep it light and fun with something along the lines of enjoying the snow or ideas for fighting cabin fever when you’re snowed in. That's where I hesitated, thinking keeping it light might backfire. “We can’t tweet that,” I said. “What if something terrible happens?”

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