I was watching my favorite new show, Top Gear, last night and was inspired to blog about it. Here's the setup. 3 guys, two amateurs like me and one professional driver, get to drive their fantasy high performance cars and trash talk each other. Perfect. Last night, 3 top of the line Lamborghinis. It was epic. One amateur won bragging rights by doing a standing quarter mile topping out at 180 mph in a Superleggera. Yeah, I know, I'm salivating. Major league bucket list stuff, but where's the marketing "takeaway"? Well, obviously if you can get your hands on one of these cars, just slap up a simple call-to-action on your site, and you're an inbound marketing legend. But what can us mere mortals do to take our online businesses from 0-to-60 in 3.2 seconds?