I’ve been known to enjoy a good inspirational quote from time to time. Who doesn’t, really? We all like hearing words that shed light on areas of darkness so we can forge ahead on our paths. Recently, while reading a particularly great quote, I got to thinking about whether we, as marketers, could apply the great thinkers’ words of wisdom to our lead gen and sales enablement efforts. Do Gandhi’s speeches translate into actionable advice about enhancing the customer experience? Could Wordsworth’s poetry guide our content strategies? Might Mark Twain’s witticisms offer a fresh perspective on form conversions?