While the words "brand newsroom" might conjure images of reporters furiously typing away to meet deadlines, today's brand newsrooms are anything but. They house an organization's publishing efforts and may be staffed by former journalists, marketing or PR folks. They may have a large staff or just a few people on hand. In fact, each newsroom will be staffed differently depending on a company's resources, size and priorities.
And brand newsrooms aren’t just a place for press releases that inform the media anymore. The types of content within them can be used to expand on other content like whitepapers, webinars and tipsheets. And, perhaps most importantly, brand newsrooms have evolved into content hubs used to inform, engage and sometimes even entertain customers and prospects, who, with the internet, have direct access to the information.
So why should your manufacturing company create one? Having a brand newsroom in place allows your brand to connect with customers like never before by creating and publishing timely and original content.