More Inbound Marketing Blog PostsPosted by Karen Taylor
With so much innovation going on in the healthcare space, we wanted to know: From a healthcare marketing perspective, how do today’s most successful B2B healthcare companies’ websites perform?
To find out, we chose 10 websites from among the most up-and-coming B2B healthcare companies and looked at a number of criteria, including:
- visual impact
- ease of use
- clarity of messaging
- user experience
- mobile readiness
- the ability to keep users engaged
Each of the 10 hottest B2B websites had strengths and areas for improvement. Here’s our 2 cents on what they’re doing well and what they might think about focusing on in the next iteration of their website.