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One of the oldest weapons in an online marketer’s arsenal, email marketing, has stayed the ground over the years—ever since we got our first Hotmail IDs.
We at Kuno Creative have some exciting news to share from HubSpot’s INBOUND Conference. Today, HubSpot CEO and Co-founder Brian Halligan announced the latest update to the HubSpot repertoire: a newly integrated CRM tool. This, along with new marketing features and a revamping of Signals, now called Sidekick, is an exciting step forward for all HubSpot users.
The Kuno Creative team is proud and honored to be the third-time recipient of HubSpot’s Happiest Clients Award. Kuno also received the award in its inaugural year, 2012, and again in 2013.
Based on the traditional Chinese idea of chi, which is translated to “life force,” HubSpot developed the Customer Happiness Index (CHI) equation for determining the likeliness of long-term success with inbound marketing. The bottom line—when inbound marketing efforts increase, so does the likelihood for success. In fact, companies with high CHI scores often experience lifts in traffic, leads and renewal rates.