Brand & Capture

Our Latest Blog Post

REVIEW: Why Everybody Should Read Everybody Writes

Annie Zelm
Posted by Annie Zelm

These days, anybody with an Internet connection can be a published author. Anyone can be a journalist. A reviewer. A salesman, a marketer. Never have we had so many voices speaking to us simultaneously. It’s the best thing that’s happened to the free press in decades, maybe centuries.

It’s also the worst.

How to Jazz Up Your Manufacturing Content

Carrie Dagenhard
Posted by Carrie Dagenhard

Over the past few years, we’ve seen a resurgence of storytelling in the content marketing world. Brand journalism, or the art of sharing brand stories via marketing channels, is not a new concept but, within the digital sphere, it’s in a constant state of evolution. According to Hubspot Marketing Fellow Dan Lyons, “Inside brands we're actually able to do the kind of journalism that mainstream journalists used to do.”

How Much Does it Cost NOT to Do Inbound Marketing?

John McTigue
Posted by John McTigue

Last year around this time, I wrote a post about How Much You Should Budget for Inbound Marketing. In the post, I recommended a range of annual inbound marketing budgets based on company size, anywhere from $100-150K for small businesses up to $5-20 million for enterprises with $500+ million in annual sales. I'm sure many small businesses shrugged off my recommendations, opting instead for much smaller budgets they could afford or putting off the decision until things are looking better. When I have a conversation with a CEO or owner along those lines, I always say, "Well, if you're not going to invest in inbound marketing, what are you going to do instead to grow revenues?" This usually leads to more discussion about ROI. They want to see some proof inbound will work before the work is done. That's when I pull out my trump card. 

Do You Know How Much it Will Cost NOT to Do Inbound Marketing?

Yes, there's a very real cost of failing to invest in inbound or delaying action indefinitely. This has to do with brand visibility, competition, sales efficiency and top line revenue. Let's take them one at a time.

How 7 Brands Are Creating a Variety of Engaging, Consistent Content

Brianne Carlon Rush
Posted by Brianne Carlon Rush

Content marketing is hard. There, I said it. We can all breathe a sigh of relief now that we’ve admitted the truth. Unfortunately, though, that doesn’t relieve us of our duty to create fresh, engaging and conversion-worthy content. That means we have to come up with a plan—a good plan—for creating not just quality content, but content that improves our bottom lines. Content we can be proud of. 

How to Make a Better Inbound Marketing Budget for 2015

Lisa Gulasy
Posted by Lisa Gulasy

Can you believe the first month of Q4 has nearly come and gone?

Ten dollars says that question sent you reeling into a minor panic attack. While the rest of the world is enjoying October—you know, frolicking through apple orchards and sipping pumpkin spice lattes—you’re spending your free time agonizing over next year’s marketing budget.

What is Missing From Your Inbound Marketing Budget?

Steven Beller
Posted by Steven Beller

 

The short answer is video. According to Cisco, by 2018 roughly 69 percent of all mobile traffic will be video views. However, last year, only 25 to 30 percent of major brands were investing in video marketing. With only a third of major companies realizing its worth, now is the best time to get ahead of the curve with video.

Not quite convinced video marketing should be a part of your 2015 marketing budget? Here's what you need to know. 

How Martha Stewart is Killing It with Content This Halloween

Vanessa Knipper
Posted by Vanessa Knipper

Martha Stewart helps us with everything from organizing our closets to making the perfect grilled cheese sandwich. She tackles event planning with stride and menu planning with ease, while continuously dishing out more and more content into our eager hands. With fans and followers in the millions on the top social networks, her reach illustrates the popularity of her content.

I think we can all agree Martha Stewart is, indubitably, the Queen of Content Marketing.

5 Ways You’re Wasting Your Marketing Budget

Carrie Dagenhard
Posted by Carrie Dagenhard

In the early days of my marketing career, one of my professional mentors, and a small business owner, confided in me that, even after 20 years in the business, his marketing budget still kept him up at night. A number-cruncher at heart, he hated the fact that he was forced to spend so much on something with such an inconsistent ROI. “I can barely keep the lights on,” he said, “because I’m spending all my money on the thing that’s supposed to keep my lights on.”

His statement was hyperbolic, but he had a point. When it comes to your company’s marketing budget, how do you know what’s really working and, moreover, how do you figure out what isn’t?

Marketing Strategy: Q&A with the Austin Film Festival

Andrew Osegi
Posted by Andrew Osegi