More PostsPosted by Annie Zelm
It's a familiar scene. Before Thanksgiving dinner has even settled, hundreds of people are huddled together, lined up outside the doors. Some are even shoving each other, trying to push their way to the front. They can't miss their chance to be one of the first 100 people to snag an exclusive deal: 75 percent off your state-of-the-art industrial light fixtures.
OK, let's be real.
It's tough for B2B marketers to create the same excitement and urgency as retailers. Their sales cycles tend to be much longer, and there's not a lot of impulse buying. That doesn't mean they can't learn a few things from the Black Friday madness.