Landing pages. We’ve all seen them; we’ve all used them; and I am willing to bet there is a large number of us who have built a lot of them. But have you ever taken a step back to look at a landing page from a visitor’s perspective?
When you are receiving 50,000+ visitors a month, having a landing page that resonates with your visitor is key at increasing conversions and allowing you to begin the lead nurturing process. Your landing page may be the very first thing your visitors see, and getting it right may be the difference between gaining a client or seeing them bounce.
Since this is the case, it is important you take your visitors into account when building your landing pages.
Here are three ways to better optimize your landing pages for your visitors.