More PostsPosted by John McTigue
Did you ever wonder why "advertising" and "marketing" are treated as two completely separate things? Aren't they the same thing? Not really, not the way a lot of advertising is still done these days. Most of us in the inbound marketing biz stay away from TV and radio ads, for example, because they're expensive and because they seldom drive measurable leads to our inbound "hubs." Why is that? Let's break down a typical TV ad and see what's missing from an inbound marketing point of view. Then let's see how we could make them work better.