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On Wednesday, May 16th, 2012, Google announced a major change to its search engine and how the results will be delivered using their new tool, Knowledge Graph. For instance, when you type in “Angels,” what do you mean? Are you searching for religious information or the Anaheim MLB Team? The introduction of Knowledge Graph should help decipher this common search issue or, as Google puts it, “to think more like a human does.”
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I've been thinking a lot about lead scoring lately. When I wear my sales/business development hat, I would like to be as efficient as possible. I want to reach out to not only warm leads, but "optimal" leads. I want to ultimately find customers that are a good fit for us as a company, as well as the most likely to succeed from our inbound marketing services. It's the old "5 Minute Sales Call" dream that I would like to make a reality. Lead scoring is the key to making my dream come true. Here are my top 10 wishlist items for lead scoring. Some of them exist in current marketing automation software. Others are under development. I hope they all get consideration sooner rather than later.
The sales funnel as it relates to Internet marketing has been defined in many different ways over the years, but without content marketing as the backbone of the funnel, it’s a wasted sales exercise that only produces a site map and wire frame for marketing. Contrary to popular belief, a company’s online sales funnel should not be artificially defined by the company, but rather defined by the content its prospects and customers consume over time.
Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.
Just because a company blogs a lot doesn’t necessarily mean it’s strategic and profitable. It will most certainly increase website traffic and brand visibility, but that doesn’t always equate to more revenue. Blog posts, content on standard web pages, press releases and company news are all a part of content marketing, but they have no on-page barriers to consumption.
Season two of the newer, hippier Sherlock Holmes recently premiered on PBS Masterpiece. Fans know that this version of Sir Arthur Conan Doyle’s private detective isn’t your great great granddaddy’s Sherlock. Instead, Holmes and Dr. Watson are investigating mysterious crimes in contemporary London, with the gadgets and technology we use everyday.
Ever been trolled online? You know, that angry or nasty person that leaves aggressive or inappropriate comments and/or posts on Facebook, Twitter, blogs, etc. They seem to be looking for an argument, a fight or simply to be annoying. Not the automated spam troll, but that real person you may know well, vaguely or not at all. What’s funny is that sometimes the people doing the trolling are completely oblivious that they’re acting like trolls. Below are 11 ways to tell if you've been a social media troll.
Infographics, videos and blogs, oh my! We have got it all for you this week, so don’t miss out. You will learn about finally ending your chase of Google’s algorithm, the Content Marketing Manifesto and a new way to look at your metrics. Plus, we’ve got social media, calls-to-action and landing pages. What else could you ask for? The fun starts here...read on!
This week we had a revival of the debate between blog-more and blog-less advocates for B2B companies and marketing agencies. Jack Marshall, in a Digiday post, took the position that most businesses and agencies are opting for more social media and less blogging, citing statistics from a University of Massachusetts study among Fortune 500 companies. One agency Director said, "Nobody reads agency blogs, and there are so many out there it’s impossible for people to keep up anyway..." On the other hand, HubSpot's data shows that 92% of companies who blog multiple times per day have acquired a customer from their blog. Who's right?
Last year at the HubSpot User Group Meeting in Boston, Brian Halligan, CEO of HubSpot, shared his vision of the future of lead nurturing—personalization. During his keynote, Halligan previewed a bit of the HubSpot software development roadmap, and the most intriguing part for me was the discussion about personalized websites. The idea is that instead of mapping content to a customer persona, then sending out automated lead nurturing campaigns via email, marketing automation will take a new turn—knowing who you are and what your preferences are, then customizing your web experience to match. This is where we are going in my view.
