More Inbound Marketing Blog PostsPosted by Jarrick Cooper
If your marketing is not serving the right message at the right time through the right channel to the right people, you are likely annoying your prospects and wasting your time. You must go beyond features and benefits and asking for the sale to providing real value. If your marketing can do that, it will help you build trust and credibility with your future customers.
When you know who your best customers are, how to engage with them and how to better serve them with your marketing content, it stands to reason that you'll drive greater ROI from your efforts.
How do you figure out what your customers and prospects value? You ask them.
Here’s how to glean valuable insights from buyer interviews, as well as 10 top insights from buyer personas that can help you make big improvements to your marketing strategy.