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How Do I Create an Editorial Calendar for My Business Blog?

 
business blog content calendar

The online world moves at a rapid pace, and businesses need to publish fresh content often to stay top of mind.


What to Do When You're Running Out of Content Ideas in Manufacturing

 
History of manufacturing

Do you ever think to yourself, “If I’m tired of writing about this, then my readers are definitely tired of hearing about it”?


6 Components of a Flawless Sales Email

 
sales emails that convert

Marketing tools have grown varied and sophisticated with every passing year. But the one facet of marketing that has stood the test of time is email marketing.


The 4 Don’ts of Video Marketing B-Roll

 
video marketing broll

Whether you’re a B2B or B2C company, creating great video content is important. One way to help keep your viewers engaged while they are watching your video is to use B-Roll. When I started creating videos, I understood the concept of B-Roll, but I really didn’t grasp the importance of it or how to shoot valuable B-Roll. There have been plenty of situations where I finished a shoot, started editing the video and regretted not shooting the B-Roll I needed.


Facebook "Emotional Contagion" Study: Findings and Implications

 
Facebook Emotional Contagion Study.

On June 17, Facebook data scientists, in accordance with Cornell University and the University of California, published a study via the Proceedings of the National Academy of Sciences (PNAS) to reveal an intriguing find regarding Facebook user behavior:


6 Signs It’s Time to Work with an Inbound Marketing Agency

 
work with inbound marketing agency

Take a moment to think back to the days of group projects at school. In my tenure as a student, I found that, no matter the class, no matter the assignment, there would almost always be four types of people in a group: 


3 Ineffective Homepage Features You Should Stop Using Now

 
ineffective homepage features

This may be a case of confirmation bias, but last month, I was excited when a new corporate style guide update with a new homepage design for one of our enterprise clients landed in my inbox. The update eliminated three commonly used—but rather useless—features requested over and over again when we design new websites: homepage sliders, tabbed sections and news feeds. 


What Do SEO and Mustaches Have in Common?

 
rand fishkin seo guru

Well, that's a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, these days Rand is sporting a handlebar version that pretty much crushes other attempts at facial hair resplendence. But the real star of the show is SEO, because, contrary to popular mythology, rumors of the demise of SEO have been greatly exaggerated. In a recent Whiteboard Friday, the mustacheoed one explains it perfectly.


8 Reasons You Need Project Management Software for Marketing

 
peace with project management

When it comes to managing your inbound marketing efforts, there can be an overwhelming number of deadlines, to-do lists, team members to manage and fine details to pay close attention to. It can be difficult for any sane person to keep all of it straight. In fact, it’s enough to raise anyone’s blood pressure and keep you awake at night!


SaaS Marketing Examples: Rapid Growth Company

 
hubspot

At some point between startup and market domination, there's a wild and wooly ride coming for successful SaaS companies. Once you get past David Skok's "cash flow trough," that scary place before your company reaches break-even territory, it's time to put the peddle to the metal. Why? Because rapid growth is the name of the game. You must capture market share quickly or die trying, bearing in mind you must also continuously reduce customer acquisition costs, reduce churn and maximize customer lifetime value. Whew! Yeah, a lot of companies die trying, but some flourish. My favorite example? HubSpot.


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