Brand & Capture

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How to Make a Better Inbound Marketing Budget for 2015

Lisa Gulasy
Posted by Lisa Gulasy

Can you believe the first month of Q4 has nearly come and gone?

Ten dollars says that question sent you reeling into a minor panic attack. While the rest of the world is enjoying October—you know, frolicking through apple orchards and sipping pumpkin spice lattes—you’re spending your free time agonizing over next year’s marketing budget.

What is Missing From Your Inbound Marketing Budget?

Steven Beller
Posted by Steven Beller

 

The short answer is video. According to Cisco, by 2018 roughly 69 percent of all mobile traffic will be video views. However, last year, only 25 to 30 percent of major brands were investing in video marketing. With only a third of major companies realizing its worth, now is the best time to get ahead of the curve with video.

Not quite convinced video marketing should be a part of your 2015 marketing budget? Here's what you need to know. 

How Martha Stewart is Killing It with Content This Halloween

Vanessa Knipper
Posted by Vanessa Knipper

Martha Stewart helps us with everything from organizing our closets to making the perfect grilled cheese sandwich. She tackles event planning with stride and menu planning with ease, while continuously dishing out more and more content into our eager hands. With fans and followers in the millions on the top social networks, her reach illustrates the popularity of her content.

I think we can all agree Martha Stewart is, indubitably, the Queen of Content Marketing.

5 Ways You’re Wasting Your Marketing Budget

Carrie Dagenhard
Posted by Carrie Dagenhard

In the early days of my marketing career, one of my professional mentors, and a small business owner, confided in me that, even after 20 years in the business, his marketing budget still kept him up at night. A number-cruncher at heart, he hated the fact that he was forced to spend so much on something with such an inconsistent ROI. “I can barely keep the lights on,” he said, “because I’m spending all my money on the thing that’s supposed to keep my lights on.”

His statement was hyperbolic, but he had a point. When it comes to your company’s marketing budget, how do you know what’s really working and, moreover, how do you figure out what isn’t?

Marketing Strategy: Q&A with the Austin Film Festival

Andrew Osegi
Posted by Andrew Osegi

Website Redesign Questions: How Should My New Website Look?

Lisa Gulasy
Posted by Lisa Gulasy

As the saying goes, you shouldn’t judge a book by its cover…unless you’re thinking of buying from a company with a terrible website.

OK, that aside is mine, but statistics show it’s not far off base. According to Stanford University, 75 percent of people judge the credibility of a company based on the design of its website. And 94 percent of people say websites with good designs are more trustworthy.

Proving Your Worth: What Content Marketing KPIs Matter Most?

Annie Zelm
Posted by Annie Zelm

You’ve been blogging, emailing and converting website visitors to leads for months now, and you get the sense your potential clients are more engaged. People are commenting on your posts.

Web Design vs. Web Content: What Matters for Higher Conversions?

Kuno Creative
Posted by Kuno Creative

When it comes to redesigning your website, you may find yourself asking, "What should get precedence? Great design or smart copy?" It can often be difficult to combine the best of both, but Kuno Creative demands equal effort on both sides. Take for example, the new, improved Web Design page:

On this page, the section headings and text explain exactly why you need to have your site redesigned, how it relates to inbound marketing and, most importantly, what it will do for you.

So how do you arrive at the right balance of design elements and persuading content for your own site?

Actionable Trends From HubSpot's State of Inbound Marketing 2014

John McTigue
Posted by John McTigue

Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives. This year, the report spans the globe, with more than 3500 respondents and topics ranging from planning and budgeting for inbound marketing to execution and analysis. Challenges and priorities for this group have changed significantly over the past five years, but one thing remains constant: Those who practice inbound are still passionate about growing their businesses through the inbound methodology. Where are we now? We're moving in some new directions to leverage data and merge disciplines. Let's take a look at some of these trends.