Brand & Capture

Our Latest Blog Post

4 Secrets to Successful Holiday Emails

Annie Zelm
Posted by Annie Zelm

There are 1,648 messages piling up in my personal email inbox since the last time I checked. Which was...when? Two weeks ago? OK, judging by the lingering Halloween-themed offers, it's been almost a month.

The reason I’m so terrible at remembering to check it is because that’s usually all it contains—offers. Tons and tons of them, most of which I’ll delete without ever opening.

If I’m a marketer and I’m not checking my emails, then who is? It’s a question all of us should be asking this holiday season.

Honesty and Controversy in Social Media PR

Andrew Osegi
Posted by Andrew Osegi

Public comments are a beautiful thing. They often influence the content we consume even before we decide to click and read. This is especially true in social media, where trending topics and flashing headlines constantly fight for our attention.

When we do come across content that piques our interest, it’s our natural urge to seek confirmation through social proof—“I have an opinion about this, but what do others think about it?” Again, comments have strong, subliminal role in reassuring the information we consume. On any social media platform, it is the discussion—the public reaction, the outstanding opinions—that draws and wins my attention.

Now apply this knowledge to social media marketing and community management. The ultimate goal in social is to foster engagement, spark discussion and promote reach, right? There are several ways to do this, but one peculiar method that’s been the source of my intrigue is publishing “controversial” content to encourage honest discussion. This blog will explore that intrigue.

Is Content Marketing ROI a Myth?

Carrie Dagenhard
Posted by Carrie Dagenhard

Bigfoot, unicorns, an Oscar win for Leonardo DiCaprio and content marketing ROI.

While three of these things may only exist in the farthest reaches of our imagination, one of them is genuinely real. Unfortunately, it’s not a statuette from the Academy for Mr. DiCaprio.

Sorry, Leo.

Preparing for a Free Consultation With an Inbound Marketing Agency

John McTigue
Posted by John McTigue

I know what you're thinking. Free Consultation is just a polite way of saying "sales call." A few years ago I would have agreed, but nowadays these calls have evolved. In fact, many of our customers refer to the first call as an "interview," as in "I'm interviewing a few inbound marketing agencies to find the best fit for our needs." Now we're talking!

What we try to do is take this interview and turn it into a conversation. We also want to know if you are a good fit for our agency. So how can you get the most value out of your first conversation with us? 

I'll let you in on a little secret. We don't want to close every lead we get. Yes, we're happy to get them, but some leads are just not a good fit in terms of several important factors, including:

  • Goals
  • Plans
  • Challenges
  • Timeline
  • Budget
  • Authority
  • Consequences
  • Implications

Want a Better Blog? Host Inspiring Blog Planning Meetings

Lisa Gulasy
Posted by Lisa Gulasy

On the last Monday of every month, the Kuno Creative blog team meets to brainstorm blog topics we feel will increase blog subscriptions, drive potential buyers down the sales funnel and delight our clients. We spend roughly 30 minutes going from person to person asking for ideas and filling in the next month’s editorial calendar with working titles. Sometimes we discuss the ideas offered in more detail, but most of the time, I type in the information one person gives and move on to the next.

By the meeting’s end, everyone knows what blogs they are supposed to write and what days they are due. And every month, we struggle to stick to the topics we put forth in the meeting or to complete our blogs on time.

Sound familiar?

How to Build Campaigns Into Your Marketing Budget

Annie Zelm
Posted by Annie Zelm

Black Friday shopping, holiday emails and building your marketing budget for the new yearthese are a few of your favorite things, right?

Maybe not, but it’s time to tackle them anyway.

As you look at your overall budget, you’ve probably built in plans for print advertising, social media and events. These things all build awareness. But have you considered how all these factors will work together to support campaigns that generate leads?

Failing to build long-term campaigns into your marketing plan and set realistic budgets for them is one of the most common marketing mistakes businesses make.

And it can lead to lackluster results and overspending later.

Here’s how to plan for your marketing campaigns in the coming year.

How Veterans Organizations are Commanding Engagement in Social Media

Vanessa Knipper
Posted by Vanessa Knipper

Today, November 11th, we celebrate our veterans.

“Veterans Day continues to be observed on November 11, regardless of what day of the week on which it falls. The restoration of the observance of Veterans Day to November 11 not only preserves the historical significance of the date, but helps focus attention on the important purpose of Veterans Day: A celebration to honor America's veterans for their patriotism, love of country, and willingness to serve and sacrifice for the common good.” - U.S. Department of Veteran Affairs

With our veterans top of mind today, we share with you some examples of military and veterans service organizations, associations and advocacy groups commanding our attention in social media.

Through video, photos and compelling stories, veterans organizations are taking social media by storm. They are leading by example in sharing timely, relevant and helpful content to support and encourage our veterans while educating, informing and inspiring their supporters.

How Inbound Marketing Agencies Develop Value-Based Pricing

John McTigue
Posted by John McTigue

You're ready to get started with inbound marketing. You've done your homework, attended workshops and webinars and now you're thinking about hiring an inbound marketing agency to get things rolling. Maybe it's too early to build your own team and you're not certain how to hire the right people and deploy the best technology. Maybe Senior Management isn't on board yet and you need to demonstrate ROI for inbound marketing to get full buy-in.

These are great reasons to hire an agency, but which agency? How do you evaluate them to get the best value and a partner you can trust to accomplish your goals? There will be a number of important factors to consider, but the one that may get your attention first is price. How do inbound marketing agencies price their services, and more to the point, how can you compare them to pick the right agency for you?

Creative Holiday Campaigns to Light Up The Season

Vanessa Knipper
Posted by Vanessa Knipper

Halloween is long gone, and we all know what that means: The lights are going up, the sales are being revealed and contests are popping up everywhere. The holiday season is upon us!