Your marketing automation system is the core of your content marketing, demand generation and lead nurturing eco-system. Used effectively, you can manage and optimize nearly every step from initial lead capture to handing off qualified leads to your sales team. You can improve every aspect of digital marketing through testing, segmentation, lead scoring and analysis. Leading marketing automation systems are user friendly, but they are deep with functionality, much of which is often ignored by casual users. Power users, backed by consistent, compelling content, can produce outstanding results.
Marketing automation is far more than sending an email to a list of prospective buyers and tracking form submissions. It starts with aligning your sales and marketing teams so that they are on the same page with respect to:
It can be a challenge for businesses to take full advantage of their marketing automation software investment. Most systems are both deep and complex, requiring a staff of highly trained professionals to manage leads and operate the software. Developing an effective process and content for lead nurturing also requires talented content marketers and inbound marketers to create and manage campaigns.
We are known for our expertise and leadership in utilizing industry-leading, cloud-based marketing automation software to deliver results. Our team works with you to operate your marketing automation system to move leads down the sales funnel and pre-qualify them for your sales team. We do this by following a well defined marketing automation process: