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Inbound Marketing Agencies
Inbound Marketing Agency 101

Inbound Marketing Agencies:
What You Need to Know

Inbound marketing is a digital marketing methodology designed to help businesses raise brand awareness, attract qualified leads and convert buyers into loyal customers. Unlike traditional outbound marketing, inbound efforts focus on building your audience’s trust and earning their engagement.

But while this method can drive a high ROI for your organization, successful inbound marketing requires a significant amount of time, specialized tools and digital expertise.

Because it can be challenging to find and hire all the necessary talent and dedicate enough internal resources to achieve lasting results, many companies opt to work with a dedicated inbound marketing agency.

Here’s what you need to know about inbound marketing agencies and the services they offer:

1. What is an inbound marketing agency?

An inbound marketing agency combines tools and technology, industry knowledge and experience to help clients reach the right audience and keep potential customers engaged throughout the buyer’s journey. They employ experienced professionals, such as demand generation experts, content creators, marketing automation specialists and strategists who lend their expertise to help clients reach their goals.

2. What does an inbound marketing agency do?

Inbound marketing agencies offer a variety of integrated inbound marketing services, such as content marketing, email marketing, account-based marketing, conversion rate optimization, search engine optimization, lead and demand generation, and lead nurturing — all working together to achieve a company’s marketing and sales goals.  

Inbound agencies can help with audience research, website design and development, content creation and distribution, demand generation and inbound sales enablement. They work to build customized strategies based on your company’s objectives, set up and deploy marketing automation technology and creative campaigns to captivate buyers, and measuring performance and reporting results to optimize future endeavors.

3. What expertise does an inbound marketing agency have?

Agencies employ marketing professionals who are educated and experienced in the inbound marketing methodology and equipped with a specialized skill set. Generally, inbound agencies hire content creators, such as writers and videographers, designers, developers, technologists, paid media and social media specialists and client success professionals skilled in inbound marketing strategies.

4. How do you know if you should hire an inbound marketing agency?

Here are a few ways to tell whether you should hire a B2C or B2B inbound marketing agency:

  • You’re unsure if your marketing efforts are reaching the right audience.
    There are few things more frustrating than spending a significant amount of money on marketing without knowing whether you’re reaching the right buyers. An inbound marketing agency can help you target the right audience with the right messages, in the right place and at the right time to maximize conversions.

  • You lack the resources to succeed with content marketing.
    Digital marketing is a time-consuming endeavor, and it can be challenging to find the internal resources necessary to develop the high-quality content you need to attract and nurture your buyers, strategize high-performing campaigns and effectively and efficiently use your marketing technology.

  • You’re struggling to manage your marketing automation platform.
    Setting up and implementing marketing automation technology is tedious, but inbound marketing agencies have the expertise to deploy and manage your platform. For example, a HubSpot partner is an agency certified in the HubSpot platform and can help ensure you’re getting the most from this software.

Inbound marketing is essential for establishing credibility in your industry and building long-term customer relationships, but it’s no easy task. Hiring an inbound marketing agency can help you achieve the marketing ROI your organization needs.
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