There are a number of obstacles working against a young technology company. Lack of marketing or spending time and money on the wrong kind of marketing is one reason why many software and technology companies fail before they even gain traction.Working with an inbound marketing agency throughout your company’s life can be the difference between success and failure.
To overcome the cash flow deficit or “cash gap” in the first few months following startup, your company must work to capture as much revenue as possible. To do this, you need to focus on critical marketing foundations, including:
Once your company achieves break-even status and becomes known within its industry, it must capture market share and build for future investments and growth. In this growth stage, you need to focus on customer satisfaction and retention while continuing to acquire new customers. Do this with:
As a your company becomes a dominant player in the market, sustaining growth, building new products or pursuing acquisition by a larger company become primary goals. To do this, you need to follow a plan that scales revenue growth with performance and brand reputation. Successful software and technology companies develop:
Schedule a free 15 minute consultation to discuss how we can help your company get to the top of the market - and stay there.