You’ve stared at blank pages before, racking your brain for the tiniest clue about how to start your latest piece of content. Or perhaps your staff has turned in plenty of content that simply doesn’t hit the mark. They just aren’t sure of whom they are writing for or why.
You need a content strategy—a strong strategy that will turn your mediocre content into lead-converting digital gold. Personalizing a content strategy is easy, if you know where to start.