Video marketing is critical to any digital marketing strategy. In fact, sales reps using video in prospecting, relationship-building and sales emails see open rate five times higher than those who don’t. But the importance of creating video content doesn’t stop there.
According to the latest statistics, having a video on a landing page makes it 53 percent more likely to show up on Page 1 of a search engine results page. Video also increases click-through rate and can help increase conversions, too. That’s why it’s important to have a strong team behind you.
We’re proud to say Kuno Creative can provide you with award-winning video marketing services. Our video marketing department recently won four MarCom Awards for videos in three different categories: Video Script, Recruitment and Medical. Two of the videos were given the MarCom Awards highest honor: Platinum.
Now, we’re happy to say our team also brought home three AVA Digital Awards. It’s an international competition recognizing excellence in digital marketing. They’re presented annually by the Association of Marketing and Communication Professionals (AMCP). The judges have earned a reputation for accuracy, fairness and credibility. They look for companies whose work serves as a benchmark for the digital marketing industry.
It’s an honor to be recognized, but more importantly, the awards show the versatility of our team because of the type of videos we create. From brand awareness videos to online videos, our team adjusts to any video content marketing plan. You’ll see this adaptability displayed in the categories for which we were recognized.
Here is a little bit more about the projects our video marketing department produced and the AVA Digital Award each video won.
AVA Digital Award Winner: Platinum
Title: Food Insecurity
Client: Aramark
Category: Informational
Our video marketing department was asked to help shed light on how Aramark is helping to curb a growing problem on college campuses: food insecurity.
Many college students are not getting enough to eat because they simply can’t afford to buy food after paying for tuition, books and a place to live. Our team went to the campus of the University of California-Fullerton. There they found students donating meal swipes to those in need. Aramark steps up by matching all of the donated swipes and doubling the number of meals that can be used.
AVA Digital Award Winner: Gold
Title: Temple University Dining
Client: Aramark
Category: Facility Overview
Temple University decided to transform its student union from a dining hall into something special. Their leaders wanted more than just a place for students to eat: they wanted a place their students would use all the time. They created an inviting area with lots of natural light and “neighborhoods” with varying table heights and seating arrangements.
The Kuno Creative video marketing team takes us through the process of how the Aramark and Temple University teams worked together to successfully complete the transformation.
AVA Digital Award Winner: Gold
Title: Green Circle Growers: Growers
Client: Green Circle Growers
Category: Recruitment
Green Circle Growers is not your average greenhouse. If you’re fortunate to work there as a grower, you’ll be learning the most up-to-date growing techniques from growers around the world. You may even take a trip to the Netherlands to learn firsthand.
The Kuno Creative video marketing team captured what it’s like to work as a grower at GCG. From the technology that’s used to the robots adjusting the product, it’s a great place for a grower to work.
Having a solid video marketing strategy is more vital than ever. Video elicits emotion, provides characters and gives you the ability to turn your message into a memorable moment. It’s a call-to-action that you can’t ignore because video delivers time and time again — when it’s done right.
Maybe you’re looking for new ways to grab the attention of your target audience. Or you need an explainer video pointing out the details of your product or service. There are lots of ways to tell your story. And our award-winning team would love to help you reach your goals.
If you’d like to see other examples of our work, or if you think you may benefit by outsourcing your video production, visit our Video Marketing Services page. Let’s see if we can make video part of your inbound marketing strategy.
Dave uses the skills that won him three Emmy Awards as a television news producer to create compelling content for our clients. Dave honed his email, blog and social media writing skills in the Corporate Communications Department at Cleveland Clinic.
