B2B Website Design & Redesign Services

Turn your website into a revenue-generating engine.

Kuno Creative designs and redesigns websites for B2B companies, most of them on HubSpot and WordPress. Every project covers strategy, UX, messaging, design, development, SEO and migration, so your new site keeps the rankings you've earned and turns more visitors into qualified leads. After a website redesign with Kuno, one B2B client's organic sessions rose 34.6%.

Plan Your Website Redesign

Our B2B Website Redesign Process

Defining the Customer Journey

Some web designers jump right into templates. At Kuno, our website design services kick-off with a thorough understanding of your business, sales goals, audience needs and unique differentiators, as well as how visitors have used your legacy site. These findings help our team establish a performance baseline and map out a strategy to improve traffic, site usability and even conversions on the websites we design—most of which live on HubSpot and WordPress.

Prioritizing User Experience

Effectively engaging buyers means delivering value-rich information tailored to their needs. Our UX optimization for websites includes identifying key pages and user-friendly features that align with each buyer’s journey so they can make informed decisions. Our wireframing process establishes clear content hierarchies and a friction- and frustration-free path to conversion.

Messaging & Visual Design

Professional website design is a blend of strategic messaging and impactful visuals that work together to attract, engage and convert visitors into pipeline. We write and design with your target audience and their emotions in mind, balancing storytelling with SEO best practices so every page resonates with a human reader while being structured for traditional and AI-powered search engines to find, understand and surface it. Our goal is to make visitors feel at ease and confident in their choice to become your customer, while giving sales teams messaging they can carry straight into their conversations.

Code, Test & Launch

From front-end and back-end development to database integration, we make sure every part of your new site is built for performance. Before launch, we rigorously test for speed, responsiveness and functionality, while implementing on-page and technical optimizations to help your site rank within and gain visibility across Google and AI search. The result? A website that’s in every way designed to perform from day one.

Assess & Optimize

After a website is launched, we closely monitor user behavior, analyze data and make strategic optimizations to improve performance. Through A/B testing, heat maps, user-generated insights and Google Analytics reports—to name a few examples—we continue to refine the user experience so your site remains fast, engaging and effective.

Website Design Services We Provide

UI Design

Great design is more than just looks—it’s how your brand feels online. We come up with polished, responsive layouts and custom visuals that make your website as dynamic and inviting as your brand itself.

UX Strategy

Every click should bring your audience closer to conversion. As part of our web design services, we map out thoughtful user journeys and optimize every step, creating experiences that are as enjoyable as they are effective.

Design Systems

By establishing a unified set of design principles, reusable components and clear guidelines, we empower our clients to maintain brand consistency while streamlining website design and development.

UX Copywriting

We don’t just fill space—we create content with purpose. Through research and collaboration, we develop messaging that reflects your brand voice, connects with your audience and complements your site’s design and functionality.

Website Development

From launch to scale, we turn your website into a powerful marketing tool. Our team builds robust websites that look great and perform seamlessly—whether on HubSpot, WordPress or an eCommerce platform.

B2B Website Redesign Results

Improving Big Bolt’s Site Traffic & User Experience

The challenge:

Dated website that lacked SEO

The strategy:

Keyword-driven website strategy, plus the development of a new blog template

The results:

34.6% increase in organic sessions
48.7% increase in avg. session duration from organic search traffic

Read the Big Bolt Story

Debuting E2Companies’ Innovative Technology

The challenge:

Develop a new digital brand identity

The strategy:

Create a compelling website experience, aligned with tradeshow efforts

The results:

135% increase in year-over-year website traffic
400 leads generated from major industry tradeshow

Read the e2Companies Story

Supporting RapidAI’s Go-To-Market Strategy

The challenge:

Minimal marketing collateral and web presence

The strategy:

Branding guidelines, website redesign and an SEO-driven content strategy

The results:

1,373% increase in organic contacts
177% increase in time on page

Read the RapidAI Story

What Clients Say
About Their Website Redesign

There’s no better measurement of a successful strategy than a satisfied client.

We are so incredibly grateful for the Kuno team and your process. Everyone is so collaborative and easy to work with. Kuno Creative helped us navigate a website redesign project on a short timeline with ease and provided the expertise we needed to help our internal team refine our messaging. We look forward to continuing this wonderful partnership.

Christy Ricketts

GES, global exhibition and trade show management

Just as our energy reliability solutions are mission-critical for our clients, our partnership with Kuno is critical to our success. They’ve been instrumental to our growth and a key partner in elevating our brand. We rely on their marketing strategy expertise and ability to execute quickly on projects ranging from our new website to materials needed for tradeshows and sales meetings. They are a true partner, and we have a bright future ahead.

Neil Cowan

e2 Companies

We have been working with Kuno Creative for over two years. Kuno spearheaded our HubSpot integration, created a new brand identity for our company and designed and built a new website for us on the HubSpot CMS. Their work is creative and fresh. Their team is smart, thinks outside the box and a pleasure to work with.

Diane Merrick

RapidAI

We chose Kuno as our partner to completely rebuild our online presence. They have been a tremendous asset to our university and a vital partner that we lean on and trust. From day one their entire team has been outstanding. There is not a better feeling than to realize you made the right choice in situations like this -- and we did.

Scott Watkins

Saint Leo University

We are really happy with the new design of our site. Kuno helped us launch our inbound marketing with HubSpot and it has been a success. In addition, Kuno provides our team with coaching services on social media marketing best practices. I highly recommend the services of Kuno Creative.

Elisabeth Hudak-Brand

Magruder Hospital

I wholeheartedly recommend Kuno Creative to anyone in need of a professional and creative team to elevate their online presence. Their dedication to excellence, coupled with a friendly, timely, and collaborative approach, makes them a standout choice for website design services. AZO Inc. is thrilled with the results and is looking forward to continued success with AZO's revitalized online presence.

Ben DAlessio

AZO, Inc.

Kuno is a wonderful strategic partner who helps us with content creation and managing our digital marketing efforts. We've used them for about three years and are very pleased with their work! They helped us redesign and maintain two large website projects for our telecom industry and have shown much growth in their continued desire to learn our complex industry and target audiences. We've seen a very large lead generation and revenue gain from their efforts.

Natalie Fleeman

Ritter Communications

The Kuno team walked our company through a major website overhaul and brand refresh. A massive effort. We had many questions and revisions, and our Kuno partners were always available, responsive and helpful during the months-long process. I can’t recommend them enough and can’t imagine where we would have been without them. Thank you!

Robin Suttell

Onix

Not only did Kuno possess expertise about HubSpot, it was clear they could help guide us with all aspects of website design from UX planning to launch. Throughout the project, the team really went above and beyond.

Rachel Iannarino

Continental Office

We worked with Kuno to launch a series of websites. Their expertise is unmatched, and they continue to provide us with great work in the area of development. I would recommend Kuno to anyone launching a site or who just wants expert advice on how to make the most of their current marketing efforts.

Marc Costanzo

Hospital Health Care

I still get choked up watching the hero video Kuno captured and produced for our website redesign. Their careful planning and perfect execution delivered us a video that not only portrays the various aspects of our business, but adds emotion. By combining our history and values, the video tells the story of our business. The professional quality of the video, audio, and production are impressive. Great work!

John Falbo

Terminal Ready-Mix

Kuno Creative exceeded all our expectations in our rebranding and website redesign. Their team really listened to our specific needs, our company history, our culture, our vision - then they reached out to our customers to learn even more about us. The final products were more impressive than we could have imagined. We are so grateful to the entire team at Kuno for their excellent work to create a new brand and website that uniquely represents our company.

John Falbo

Terminal Ready-Mix

With Kuno's support, our digital presence is now in line with the direction of our business. They understood the unique needs of our industry and used a collaborative approach to help us cross the redesign finish line faster.

Paul Krepelka

Amerline

We have been partnered with Kuno for the last 5 months, working through a massive undertaking of outsourcing our marketing, migrating our website to HubSpot, migrating our CRM to HubSpot, and putting in place tracking and analytics that will help us make data-driven decisions and provide a boost to our sales team. Kuno has assembled a great team across various functional units (HubSpot Training, HubSpot Onboarding, website, paid ads, organic SEO, social, graphics, video, content creation, etc.). We are appreciative to Kuno for their support through this transition in our business, and look forward to a long partnership moving forward.

Joshua Gordon

Clinic Tracker

See Case Studies

Frequently Asked Questions About B2B Website Redesign

How much does a B2B website redesign cost?

It depends on page count, custom modules, integrations (CRM, ERP or product data) and how much content and SEO migration is involved. You'll get scope, timeline and pricing in writing after a free strategy session; see how we price engagements.

How long does a website redesign take?

Timing depends on scope. The phases are discovery and customer-journey mapping, UX and wireframes, messaging and visual design, development and testing, then launch and post-launch optimization.

How can I avoid losing SEO rankings during a website redesign?

Before launch we crawl the current site, record which pages earn traffic and links, keep or improve those pages' content, and map a 301 redirect for every URL that changes. After launch we check every redirect, submit the new sitemap in Google Search Console and Bing Webmaster Tools, and watch rankings and traffic so any dip gets fixed fast.

Do you design websites on HubSpot or WordPress?

Both. Most sites we build run on HubSpot's Content Hub (formerly CMS Hub), which connects pages, forms and analytics to your CRM; we also build on WordPress and eCommerce platforms when that fits better. As a HubSpot Diamond Solutions Partner, we also handle website migrations to HubSpot.

What's included in a website redesign?

Strategy and customer-journey mapping, UX and wireframes, UX copywriting, visual design and design systems, development, SEO and redirect planning, analytics and conversion tracking, testing, launch and training for your team. After launch, we can keep improving the site with A/B tests and heat maps.

What should I look for when selecting a web design agency for my project?

Look for a web design agency with a proven track record, relevant industry experience and a collaborative approach with web designers, web developers and project managers. Evaluate their portfolio, ask about their custom web design and development services and ensure they prioritize both aesthetics and functionality.

Can you refresh our brand and redesign the website at the same time?

Yes, and doing both together often saves a second redesign later: the new positioning and identity shape the site from the first wireframe. See our B2B branding and rebrand services.

How do you make a B2B website generate more leads?

Clear paths for each buyer, specific messaging, answers to the questions buyers ask (pricing, specs, timelines), fast mobile pages and forms that only ask for what's needed. Read why your website may be losing leads you already paid for.