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    HubSpot-Migration-Strategy

    HubSpot Migration Services for CRM & Marketing Automation

    Migrate to HubSpot With a Plan That Works

    Move your CRM and marketing automation into HubSpot with zero guesswork and everything aligned for what’s next.

    Why Choose Kuno for Your HubSpot Migration?

    When you migrate to HubSpot with Kuno, you get expert, accredited technical support and a partner who understands your business, brings deep marketing and RevOps expertise and stays focused on long-term impact.

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    Built on strategy, not just execution

    Some agencies rip and replace. We evaluate every workflow, asset and automation against your goals. Every decision is intentional.

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    Rooted in real sales and marketing experience

    Migration is about more than data. Our team brings marketing expertise to set up campaigns, segmentation and reporting the right way.

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    Accredited across the HubSpot ecosystem

    We’ve done this many times before. We’re HubSpot-certified in data migration, solution architecture design, CRM implementation and onboarding.

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    Employee-owned and outcomes-focused

    Our team has a personal stake in your success. That’s reflected in how we show up, how we communicate and how we measure value.

    Our Proven HubSpot Migration Process

    Switching platforms is a big move. We make sure it’s one that drives progress.

    Whether you’re migrating from Marketo, Pardot or Zoho—or integrating HubSpot with Salesforce—we build a migration plan thoughtfully tailored to your business. Our team combines technical skill with hands-on marketing and sales experience to provide clients with a smarter path forward.

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    Discovery and Scoping

    We begin by digging into the details: how many records, fields, assets and workflows are in play. This early audit helps us understand your existing setup, flag potential obstacles and identify which elements need to be migrated versus integrated (for instance, in cases where Salesforce remains part of your tech stack). With that clarity, we can align on scope, timeline and budget.

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    Data Review and Clean-Up

    Before migrating anything, our team assesses the quality and health of your data and systems. Are there red flags? Are lifecycle stages being used consistently? Are lists, workflows and forms still relevant? We work with your team to clean up what’s outdated or unnecessary so you’re only carrying forward assets that support your current strategy.

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    Planning and Execution

    Once we know what’s moving, we build a detailed HubSpot migration roadmap. Each task is assigned and prioritized, with checkpoints built in so you can track progress and sign off at key moments. Our team handles the heavy lifting, everything from mapping fields to replicating segmentation logic, workflows and compliance settings, with clear communication the entire way.

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    Migration and Cutover

    When the groundwork is complete, it’s time to move your assets into HubSpot. We rebuild forms, emails, lists, pipelines and reports, ensuring functionality aligns with your goals. For Salesforce integrations, we configure field mapping and syncing rules so systems stay in sync. After testing, we guide you through the official cutover so your team can start using HubSpot without disruption.

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    Onboarding and Training

    After the switch, we stay close. Your team gets hands-on training tailored to the Hubs you’re using and how your data flows. We break down how lifecycle stages work, how leads move through the system and how to launch and measure campaigns. You’ll also get documentation built around your configuration, giving your team a helpful reference point long after training is done.

    HubSpot CRM Migration Success Stories

    See how companies like yours made the move to HubSpot and came out stronger, faster and more aligned.

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    Simplifying Data Before HubSpot CRM Migration

    The challenge:

    Centralize data without significant downtime

    The strategy:

    A customized data migration plan backed by HubSpot onboarding and training

    The results:
    • 100% rep adoption rate
    • 50% reduction in time spent pulling reports
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    Rebuilding Complex Systems in HubSpot

    The challenge:

    Replace a highly customized Quickbase CRM with scalable HubSpot functionality

    The strategy:

    Created custom objects, migrated data via custom integration and led hands-on training and change management

    The results:
    • 6.5 hours saved per day through automation
    • Increased visibility across the sales process
    • Stronger adoption through team enablement

    What Our HubSpot Clients Are Saying

    The right HubSpot migration partner makes all the difference in how quickly and effectively your team can start seeing results. Here’s what our clients have to say about their experience working with Kuno.

    Kuno made this transition so easy, so simple, so enjoyable. I don't know that I've even enjoyed a technology implementation ever. We learned how to be better marketers while working with Kuno and I really can't say enough good things. After our initial HubSpot build out I made my HubSpot folks promise we could keep Kunco when we implemented the marketing hub as well. In fact, it's because of work that they put into the build out that we invested more in HubSpot as a system -- and I'm so very glad we did.
    We have been partnered with Kuno for the last 5 months, working through a massive undertaking of outsourcing our marketing, migrating our website to HubSpot, migrating our CRM to HubSpot, and putting in place tracking and analytics that will help us make data-driven decisions and provide a boost to our sales team. Kuno has assembled a great team across various functional units (HubSpot Training, HubSpot Onboarding, website, paid ads, organic SEO, social, graphics, video, content creation, etc.). We are appreciative to Kuno for their support through this transition in our business, and look forward to a long partnership moving forward.

    Frequently Asked Questions About HubSpot CRM & Marketing Automation Migrations

    How does a HubSpot CRM migration handle custom fields and pipelines?

    Custom fields and deal pipelines can be recreated in HubSpot during migration, but it’s important to review them for relevance. Use the move as an opportunity to consolidate, rename or restructure your fields and stages so your new CRM supports your current and future-looking sales processes versus retaining legacy habits.

    What happens to notes, activities and sales history when migrating to HubSpot CRM?

    You can migrate historical notes, tasks and activity logs into HubSpot using custom imports or APIs. While some timeline data may need formatting adjustments, preserving sales context and conversation history is often worth the effort, especially for active deals and key accounts.

    Can I bring my nurture workflows and automation logic into HubSpot?

    Yes, but they need to be rebuilt in HubSpot. Direct transfers rarely work due to differences in how platforms structure logic. This is an ideal time to streamline your automations and take advantage of HubSpot’s visual workflow builder, branching logic and enrollment triggers.

    What happens to emails and landing pages during a marketing automation platform migration?

    Templates, emails and landing pages are rebuilt in HubSpot using its design tools. While you can replicate layout and content, the underlying structure may differ. Use this a chance to update branding, improve responsive design and optimize for conversion with HubSpot modules.

    How long does a typical HubSpot migration take?

    Most migrations take 3-4 months from discovery to go-live. Any timeline depends on the volume of assets, complexity of workflows and how much data cleanup is needed before anything moves. A phased approach with checkpoints helps keep things on track and aligned with your goals.

    How much does a HubSpot migration cost?

    Costs vary based on the complexity of your setup, factors like how many records, assets, workflows and integrations are involved. A detailed discovery phase must take place to provide an accurate estimate.