Let’s face it: some blog topics are more exciting than others. This happens across all industries and all topics within each line of work. It depends on different interests and how relevant the topic is to an individual’s professional life.
Some topics inherently generate more interest, while others you could go your whole career and never care to hear about. Yet there are those topics that need to be discussed, and the level of importance exists even when there isn’t an audience eagerly awaiting this information.
Luckily, there are some ways to infuse excitement into any topic and make it more engaging. When you have important information that may not be the most captivating, keep in mind that your audience’s ability to engage with your topic isn’t only dependent on the topic itself, but how it’s presented. So how can you make your blog topics more engaging? Here are some ideas that will get your readers excited about your blog topics, and even get them looking forward to future posts.
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Draw on past examples from those who are admired in your industry. Include the innovators who didn’t give up when things were difficult and apply their stories and lessons to obstacles that affect your line of work. The purpose of blogging is to tell your readers a story and teach people lessons they can apply when the going gets tough, so incorporate someone they know — and probably look up to — into your blog post to help get your point across.
Research has proven that using humor in learning boosts the retention of information. Humor activates the release of dopamine, a chemical in the brain that stimulates goal-oriented motivation and long-term memory, improving retention in people of all ages. A little humor can go a long way, particularly for someone expecting your topic to be a drag. To establish a connection with your readers, you may even address the banality as a reality. Few things bring everyone from all walks of life together like a good joke.
Remember that people retain information in various styles, so topics aren’t always well-retained by everyone as a one-size-fits-all approach. Luckily, you can try different formats for the same topic and test how well they perform. Just be sure you aren’t testing too many other variables that could be affecting the difference in performance. Launch both sets of content the same day, and when selecting results, choose the same time period for performance. Some blog post ideas include a Q&A-style post, an infographic with lots of visuals to support your points, or a SlideShare that presents the information in bite-sized pieces.
Interviews are a great way to conduct research and get insights about topics from people experiencing them firsthand. Reach out to some of your best customers and ask for their thoughts on topics they’d be able to share information about. Hearing from others’ experiences can liven up a topic and give it a fresh perspective. Sourcing your readers for new topics is another way to generate interest from experts. Try asking on social media or in an email what topics your readers want to learn more about.
You may be the most capable writer on staff, but you can always find someone else who’s more informed or experienced in that area. Presenting blog topics this way can inspire others to come forth with their knowledge in certain subjects, or aspire to one day be knowledgeable enough in their industry to share their expertise with others.
People best retain knowledge when it’s put into practice, making real-life examples an effective way to write a great blog post. You may even consider featuring a guest post on your blog from time to time. People love hearing from experts on a specific product or service. Compile a list of experts in your industry who have a unique perspective they’re eager to share, and invite them to write a guest blog.
People’s attention spans are getting shorter and shorter, so you’ve got to grab their attention and make your point without wasting their time. Avoid redundant statements. People are busy; if they’re going to take the time to read your post, you’ve got to make the points relevant and concise so they understand what they are and want to keep reading, rather than click away. Once you’ve got their attention, don’t lose it by making long, drawn-out statements that could be said in fewer words.
When it comes down to it, you want your information to be useful. It will be remembered best if it can be applied in the real world. While your blog topic may not be the focal point of every job or professional situation, include some takeaways that are meaningful, memorable and evoke an emotion of some sort. Some of the best content ideas include information that has a lasting effect and can be applied to everyday life.
At Kuno, our content marketing efforts are meant to make each topic relevant and applicable to the industries we focus on. Educating readers and presenting ideas in new ways is our passion, and we strive to find something engaging in each blog topic we write. Strategy is the key to a solid blog post, and using these strategies in your next blog will keep your audience engaged.
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