Your company offers products or services people want or need. But if people don’t know about your company, they’re not going to buy. Creating content that aligns with potential buyers’ interests will naturally attract people over time, but waiting for the right people to find you is to gamble the success of your company. You can grow your online audiences faster and drive qualified leads to your sales team through demand generation.
Demand generation is the strategic distribution of relevant, high-quality content and other offers to build awareness and drive interest in your company and its products or services, and then nurture qualified leads into loyal customers. Through an integrated approach of inbound and outbound demand generation tactics like paid search (PPC), influencer outreach and lead nurturing campaigns, you can reach new markets, generate buzz around your company and strengthen loyalty among existing buyers.
Unlike inbound marketing, which is a content-driven strategy, demand generation is driven by data. We help you get found on major search engines and social media platforms by carefully assessing analytics and optimizing ad spend. Once visitors land on your site, we use industry-leading inbound marketing software to capture lead intelligence data that helps you categorize and identify your best leads and provides invaluable insight about which marketing channels and campaigns are most effective.
We continuously test our demand generation efforts to ensure you’re giving your sales team the highest quantity of qualified leads possible. Even better, we provide a monthly scorecard that shows our progress in attracting and nurturing the right people over time and helps you demonstrate return on investment.
Contact us today to discuss how our demand generation services can help you build awareness and drive interest in your company and its products or services.
Request a consultation to discuss building awareness and generating qualified leads through demand generation.