To persuade potential buyers to part with their personal information, you have to give them something valuable in return. That’s where content marketing comes in. We help you produce high quality content offers like eBooks, infographics, buyers’ guides and whitepapers your website visitors won’t be able to resist.
We call ourselves a content marketing agency because we are one of the few inbound marketing agencies with in-house journalists, each of whom is well-versed in our detailed Buyer Insight Process. When you work with us, you can feel confident your content will be right for your buyers at each step in the buyer journey.Our Buyer Insight Process
When producing a piece of content, a strategist and brand journalist work together to strategize a topic that will attract and convert potential buyers and determine what form the resulting piece of content should take (eBook, infographic, etc.). The brand journalist will conduct secondary research and interview key experts at your company, write and edit up to 10 pages of content.
Then, our team of talented designers adds custom charts and graphics to create an irresistible piece of content that’s perfectly tailored to your target audience. Finally, a HubSpot technologist will strategically place calls-to-action (CTAs) throughout your website to alert potential buyers to the new content.
If this sounds like you, get in touch with us today!
Request a consultation to discuss producing high quality content offers for your company.