As inbound marketers, we constantly preach the power of engaging content to our clients. Well-written and keyword-rich press releases, landing pages, downloads and especially blogs continuously attract visitors to a website, eventually producing more lead conversions and sales.
To help keep our content fresh and to provide varied perspectives on the latest in inbound marketing, Kuno Creative likes to publish guest posts to our Brand & Capture blog. And, as a writer, I love guest blogging as a personal branding strategy; it’s an excellent opportunity for talented industry writers to gain exposure, build backlinks for websites, garner new readers, improve thought leadership and more.
But just because guest blogging is a good personal branding strategy doesn’t mean you should start firing off half-baked, nonsensical scribbles of ideas. Guest blogs need to be nearly (if not entirely) flawless and compelling pieces of content. Otherwise, a blog editor will scrap them after mere seconds.
To help you get your guest blog posts read and published by companies like Kuno Creative, always complete the following steps before hitting “send.”
And most importantly, as a general rule, don’t make blog editors work too hard, especially if you’re submitting your post to a blog that gets a lot of traffic. Trust me, it’s too easy for blog editors to decide a guest post doesn’t meet standards rather than take time to edit and perfect it.
These are just a few tips to help you get your guest blog posts read and published. What tips would you add to the list?
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Lisa Gulasy is a young public relations professional highly interested in social media brand management, copywriting and grammar. Lisa works as an Associate Consultant at Kuno Creative where she creates content and assists senior consultants. Find her on Twitter and LinkedIn.