No matter what you’re trying to accomplish with content marketing, there is one universal truth:
You must know whether or not your content is actually producing results.
Sometimes, this is easier said than done. But with our free content marketing KPIs checklist, it really can be as simple as 1-2-3…
Step 1: Choose your primary marketing goal.
Step 2: Choose a supporting marketing goal.
Step 3: Use the corresponding KPIs to measure the success of your content marketing.
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BOOST AWARENESS OF YOUR BRAND
CREATE A POSITIVE VIEW OF YOUR BRAND
ESTABLISH YOUR BRAND AS AN AUTHORITY
CAPTURE MORE LEADS
MAKE BETTER CONNECTIONS WITH LEADS
CONVERT LEADS TO CUSTOMERS
DESIGN A CUSTOMER-FRIENDLY WEBSITE
STRENGTHEN THE LOYALTY OF YOUR CUSTOMERS
TRANSFORM YOUR CUSTOMERS INTO PROMOTERS
Number of visitors who accessed your website via organic search results.
Number of visitors who are accessing your website for the first time.
Percentage of first-time visits to your website.
Number of actions taken by a prospect—including views, likes, shares and comments—on one (or more) of your social media accounts.
Number of monthly visitors who are returning to your website.
Percentage of return visits to your website.
Number of visitors who accessed your website directly, usually by entering your URL into their browser.
Number of visitors who were referred to your website from another channel—for example, a link on an industry publication.
Number of actions—mentions, shares and links—completed by an industry influencer on his or her blog, website and/or social media accounts.
Number of prospective customers who have demonstrated interest in your brand by completing a conversion—for example, submitting a form on your website.
Value of a lead and its potential benefit to your brand, calculated by predetermined criteria.
Average cost of generating a lead.
Percentage of prospects who subscribed to your brand's marketing emails.
Percentage of email recipients who completed a desired conversion.
Number of visitors who have interacted with your brand and indicated they have a higher level of interest in your company.
A visitor who demonstrated a higher level of intent to become a customer and is ready to be contacted by the sales team.
Average amount a visitor spends on each purchase with your company.
Average revenue earned through a customer acquisition.
Percentage of visitors who viewed only a single page on your website and then left immediately.
Average number of pages viewed by a visitor to your website.
Average length of a prospect's visit to your website.
Profit earned from a customer over a specific time period.
How well your company retains its customers.
Revenue a customer will generate for your business in his or her lifetime.
Prospects or customers who subscribed to updates from one (or more) of your social media accounts.
Number of social media mentions your brand receives in relation to your competition.
Size of potential audience that can receive your brand's messaging.
This checklist is by no means exhaustive, but it’s certainly a great jumping-off point. If you’re interested in a more comprehensive resource, download the PDF!
We start by translating business goals and marketing objectives into measurable outcomes.
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