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FREE CHECKLIST

Essential Content Marketing KPIs

to Boost Success

No matter what you’re trying to accomplish with content marketing, there is one universal truth:

You must know whether or not your content is actually producing results.

Sometimes, this is easier said than done. But with our free content marketing KPIs checklist, it really can be as simple as 1-2-3…

Step 1: Choose your primary marketing goal.

Step 2: Choose a supporting marketing goal.

Step 3: Use the corresponding KPIs to measure the success of your content marketing.

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BUILD YOUR BRAND REPUTATION
Grow.png
GROW YOUR REVENUE
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MAKE YOUR CUSTOMERS HAPPY

GOAL 1:

BOOST AWARENESS OF YOUR BRAND

GOAL 2:

CREATE A POSITIVE VIEW OF YOUR BRAND

GOAL 3:

ESTABLISH YOUR BRAND AS AN AUTHORITY

GOAL 1:

CAPTURE MORE LEADS

GOAL 2:

MAKE BETTER CONNECTIONS WITH LEADS

GOAL 3:

CONVERT LEADS TO CUSTOMERS

GOAL 1:

DESIGN A CUSTOMER-FRIENDLY WEBSITE

GOAL 2:

STRENGTHEN THE LOYALTY OF YOUR CUSTOMERS

GOAL 3:

TRANSFORM YOUR CUSTOMERS INTO PROMOTERS

  • Organic Traffic:

    Number of visitors who accessed your website via organic search results.

  • New Visitors:

    Number of visitors who are accessing your website for the first time.

  • % New Visits:

    Percentage of first-time visits to your website.

  • Social Actions:

    Number of actions taken by a prospect—including views, likes, shares and comments—on one (or more) of your social media accounts.

  • Repeat Visitors:

    Number of monthly visitors who are returning to your website.

  • % Repeat Visits:

    Percentage of return visits to your website.

  • Direct Traffic:

    Number of visitors who accessed your website directly, usually by entering your URL into their browser.

  • Referral Traffic:

    Number of visitors who were referred to your website from another channel—for example, a link on an industry publication.

  • Influencer Actions:

    Number of actions—mentions, shares and links—completed by an industry influencer on his or her blog, website and/or social media accounts.

  • Leads Generated:

    Number of prospective customers who have demonstrated interest in your brand by completing a conversion—for example, submitting a form on your website.

  • Lead Score:

    Value of a lead and its potential benefit to your brand, calculated by predetermined criteria.

  • Cost Per Lead:

    Average cost of generating a lead.

  • Email Subscription Rate:

    Percentage of prospects who subscribed to your brand's marketing emails.

  • Email Conversion Rate:

    Percentage of email recipients who completed a desired conversion.

  • Marketing Qualified Leads (MQLs):

    Number of visitors who have interacted with your brand and indicated they have a higher level of interest in your company.

     

  • Sales Qualified Leads (SQLs):

    A visitor who demonstrated a higher level of intent to become a customer and is ready to be contacted by the sales team.

  • Average Order Value:

    Average amount a visitor spends on each purchase with your company.

  • Revenue Per Acquisition:

    Average revenue earned through a customer acquisition.

     

  • Bounce Rate:

    Percentage of visitors who viewed only a single page on your website and then left immediately.

  • Pages Per Visit:

    Average number of pages viewed by a visitor to your website.

  • Visit Duration:

    Average length of a prospect's visit to your website.

  • Customer Profitability Score:

    Profit earned from a customer over a specific time period.

  • Customer Retention Rate:

    How well your company retains its customers.

  • Customer Lifetime Value:

    Revenue a customer will generate for your business in his or her lifetime.

  • Fans and Followers:

    Prospects or customers who subscribed to updates from one (or more) of your social media accounts.

  • Share of Voice:

    Number of social media mentions your brand receives in relation to your competition.

  • Reach:

    Size of potential audience that can receive your brand's messaging.

This checklist is by no means exhaustive, but it’s certainly a great jumping-off point. If you’re interested in a more comprehensive resource, download the PDF!

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