4 Real World Stories
Story One
company
Story Two
SERVICES FIRM
Story Three
HOSPITAL
Story Four
How Can Kuno Creative Help You?
About Kuno Creative
Kuno Creative is an inbound marketing agency and HubSpot Diamond partner that helps established B2B companies take their marketing in a new direction.
We partner with innovative marketing leaders who want to launch new sales and marketing initiatives that drive results.
Story Two
A professional
services firm
The Company
Old approach
Their audience
new approach
How did a COO help his CEO grow his consulting and software company through a scalable sales and marketing strategy?
The Backstory
- A five-time Inc. 5000 company—an Ohio-based consulting firm—had been recording 50 percent year-over-year growth for several years.
- Now the company wanted to grow even more aggressively, and Peter, the new COO, was worried their old-school tactics weren’t scalable.
The Old Way
The firm’s CEO was well-known in his industry, and business spiked whenever he had a speaking engagement. Based on his reputation alone, the company was doing well and had recently hired an inside sales rep to cold-call target businesses on a wish list.
With the company’s aggressive growth goals, however, Peter wanted a more scalable customer acquisition infrastructure in place. Peter had experience in business development and knew what had to be done, but as COO he lacked the time to implement a new system single-handedly.
The New Way
Peter convinced the CEO digital marketing was critical. Once the firm chose a HubSpot inbound agency, the first step was to redesign the website.
The current iteration of the site was overwhelmingly brochure-like. It featured a single Contact Us form, no blog and no gated content—in other words, it lacked conversion opportunities. But a new site was created with the help of a HubSpot COS-certified marketing agency (us!).
Because the updated site was organized with the firm's buyer personas in mind, the company could more easily target individual buyers by using truly relevant language. The website could now be used for both building brand reputation and capturing leads.
We also helped launch the firm’s content marketing efforts, which included videos, infographics, guides and webinars. This content was promoted on their new website, LinkedIn and industry publications.
The results:
1,700 NEW CONTACTS
NEW QUALIFIED LEADS
THOUGHT LEADERSHIP
To Sum Up...
