In the last 16 years, we’ve seen our fair share of dramatic turnarounds—from a consulting firm that ditched word-of-mouth marketing and built a powerhouse website to a medical device manufacturer that used content marketing to leave their competition in the dust.
These companies decided it was time to forego traditional brochures, press releases and even trade shows to take a different approach to their marketing. And with dedication, some grit and a little assistance, they catapulted their marketing into the 21st century.
If you’re afraid your marketing is plateauing and you need a little inspiration, these four stories will motivate you to take the first step.
We hope you enjoy their stories as much as we enjoyed helping them along their paths.