B2B Paid Media & PPC Lead Generation Services

Make every dollar count toward your growth

Kuno Creative's paid media services help B2B companies turn ad spend into qualified pipeline. We plan and run paid search, LinkedIn and other paid social, and programmatic campaigns through our StackAdapt partnership, build the audiences and landing pages, and connect every campaign to HubSpot so you see cost per qualified lead, not just clicks. For one B2B manufacturer, that meant a 22% lower cost per lead and 44% more sales qualified leads.

Talk to a Paid Media Strategist

How Our B2B Paid Media Management Works

Every part of your paid media budget should propel your business forward, whether that’s generating leads, increasing brand awareness or driving conversions. A well-structured strategy helps your ads reach the right people, at the right time, on the right platforms—delivering the best possible return on investment.

Aligning Paid Media With Your Business Goals

Before any campaigns launch, the first step is to assess how (or if) paid media aligns with your overall growth strategy. Does paid media complement your existing organic and inbound efforts? Which platforms make the most sense based on your audience and industry? The right strategy should support your long-term goals—whether that’s to build brand awareness or re-engage website visitors—and offer some quick wins, too.

Auditing Existing Paid Media Efforts

The next step is to assess what’s working, what’s not and where you may be leaving money on the table or chasing good money after bad. A thorough paid media audit helps identify gaps in audience targeting, red flags in ad placements and ways to optimize your campaign structure for better ROI. If you already have paid media campaigns running, this step fine-tunes them for efficiency and performance. If you’re just starting out, you get a strong base.

Developing Data-Driven Ad Campaigns

Once the right platforms are identified and any existing ad campaigns are optimized, it’s time to develop and launch paid media campaigns that align with audience intent. This includes segmenting audiences, crafting compelling ad creative, setting up budget allocations and leveraging AI optimizations for bidding and targeting.

Ongoing Optimization & Performance Analysis

Long-term paid media performance marketing hinges on continuous monitoring and refinement. From bid adjustments and audience optimizations to A/B testing creative and messaging options, we look for ways to make sure your ads drive meaningful conversions and conversations with the most efficient ad spend.

B2B PPC and Paid Media Services

Successful paid media isn’t confined to a single channel; it’s about creating a consistent experience across platforms. By leveraging a well-balanced mix of advertising solutions, you can reach your audience and move them toward action.

Programmatic Ads

Make the most of your paid media budget by optimizing ad placements with real-time data and AI-powered insights. With programmatic services, you can segment your audience based on online behaviors and preferences so your ads—whether CTV, native, display or audio ads—always feel timely and relevant. As a StackAdapt partner, we activate your HubSpot lists for account-based campaigns.

Paid Search

Your audience is actively searching for answers—ensure your brand is the one they find. Our paid search services help your business appear when potential customers are actively seeking solutions. This allows you to strike when the iron is hottest. We manage Google Ads and Microsoft Advertising.

Paid Social

Expand your reach on social media with highly targeted ads distributed across various platforms. By pairing creative, multi-platform media strategies with advanced targeting techniques, we help you turn passive scrolls into meaningful clicks, with LinkedIn Ads for reaching B2B buying committees.

B2B Paid Media Results

See how these businesses used targeted ad campaigns to boost conversions, expand reach and maximize their marketing investments.

Manufacturer Achieves Record-Breaking Leads With Paid Advertising

The challenge

Lack of transparency in advertising ROI

The strategy

Ad campaigns to reach potential buyers at every stage, with deep reporting into each ad channel and campaign to optimize performance

The results

22% reduction in cost per lead
44% increase in sales qualified leads

Read the Manufacturer PPC Story

Manufacturer Turns Clicks Into Customers

The challenge

Move beyond trade shows and low-performing social ads to reach decision-makers and prove ROI

The strategy

Integrated StackAdapt and HubSpot to run targeted ABM campaigns using first-party data, precision targeting and retargeting

The results

35X return on ad spend
$160K in Deals

Read the StackAdapt Manufacturer Story

Paid-media-services-horizon-activities-centers

Record-Breaking Leads for Horizon Education Centers

The challenge:

Bring in more registrants for preschool and summer camp programs

The strategy:

Pairing educational content with email marketing and digital ads

The results:

142% increase in new contacts
1,350% increase in paid search contacts

Read the Horizon Education Story

Paid-media-services-real-estate-investment-case-study

Decreasing Cost Per Lead for Real Estate Investment Company

The challenge:

Get cost per conversion down while gaining more transparency into efforts

The strategy:

Restructured the keywords, audience and landing pages for PPC campaigns

The results:

35% decrease in CPA
65% increase in conversions

Read the Real Estate PPC Story

Strengthening White Cup’s Strategic Marketing Foundation

The challenge:

Communicate the value of a distributor-specific CRM

The strategy:

A robust, SEO-driven content strategy supported by paid media and email

The results:

Influenced 61 deals worth a total of $1.6 million
288% increase in new contacts added to the database compared to the previous year

Read the White Cup Story

What Our Paid Media Clients Are Saying

Hear from businesses that have partnered with us to increase visibility, drive conversions and lower acquisition costs.

Kuno has helped us improve every area of our marketing from content creation to demand generation and SEO. We’ve been able to get in front of our target audiences with valuable, helpful content and build trust.

VP of Marketing

Transonic

The initial decision to outsource our digital marketing was not without apprehension, but we soon realized the advantages of working with a team that has superior insights and abilities that we could not match. Since then, we have seen significant improvements in our online presence—well beyond our initial projections—and look forward to continuing this partnership well into the future.

Rob Palmer

Weed Pro

I had the pleasure of working with Kuno across many content marketing, inbound and paid social campaigns to help drive demand for our products and services. The team there creates a really good agency-client synergy, and are very easy to work with! They are also very experienced in their respective fields, proactively devising effective strategies that would benefit our business.

Toby Davis

Fujifilm Australia

It was hard to find an agency that was well rounded in all areas of digital marketing until we found Kuno. We have been working with Kuno Creative for 2.5 years and they have been an excellent addition to our team. They are very knowledgeable, professional and flexible. They have helped us in the areas that we are not particularly strong in and we have seen great results with our online organic traffic, content strategies, SEO and PPC program. Thank you for all you do Kuno!

Andrea Akins

FrankCrum

Our paid advertising initiatives consist of several types of media channels including Google Ads, Bing, Facebook, LinkedIn and other directory listings. The Kuno team is very conscientious of our budget and maximizes all of our campaigns to get the most from our investment. They understand our business and most of all, they communicate very well with us to let us know what is happening and what is working best. Our results have grown substantially since the Kuno team has taken over our ad campaigns and so we have increased our budgets in accordance with that success.

Dan Roberge

Computer Software

The entire Kuno team quickly grasped our technology and go-to-market strategy. Over the past year, they've played a crucial role in delivering measurable results through lead generation, content creation, SEO implementation, and more. They have been a valuable extension of our team.

Chris Barnhill

Skyven Technologies

Partnering with Kuno and integrating StackAdapt into our digital strategy was a game-changer. We’d seen strong organic growth, but we needed a more targeted approach to reach the right decision-makers and justify our ad spend. Kuno’s team brought the expertise and knowledge we needed to shift from high-spend, low-return advertising to a streamlined, results-driven strategy.

Marketing Manager

Capital Equipment Manufacturer

See Case Studies

Frequently Asked Questions About B2B Paid Media and PPC

How much does B2B paid media management cost?

You pay two things: the ad spend that goes to the platforms, and our management fee for strategy, creative, campaign management and reporting. See how we price engagements for recent programs that include paid media.

How long before paid media produces qualified leads?

Timing depends on scope. Campaigns can start generating traffic within days of launch; we spend the first weeks testing audiences, creative and landing pages, then shift budget to what turns into qualified leads and pipeline in HubSpot.

Which ad platforms do you manage?

Google Ads and Microsoft Advertising for paid search, LinkedIn and other paid social, and programmatic display, native, connected TV and audio through StackAdapt. We choose the mix by where your buyers are, not by habit.

How can a paid media agency help optimize ad spend for better ROI?

An agency brings expertise in audience targeting, bidding strategies, and ad creatives so your budget is spent efficiently. By leveraging data-driven insights, A/B testing and AI-powered optimizations, an agency like Kuno maximizes your ROI while continuously refining campaigns for performance improvements.

How do you measure the success of paid media beyond clicks and impressions?

We connect your ad platforms to HubSpot, so each campaign is judged on cost per qualified lead, opportunities and revenue, along with cost per acquisition, return on ad spend and multi-touch attribution. Clicks and impressions only tell you whether an ad was seen.

How do you run paid media for long B2B sales cycles?

We target the accounts and job titles on your list, use first-party HubSpot data in StackAdapt and LinkedIn, retarget people who engaged with your content, and keep showing up through a sales cycle that can last months. See how first-party data powers data-driven marketing enablement.

How can paid media complement organic marketing efforts?

Paid media accelerates brand visibility while organic marketing builds long-term authority. By aligning PPC, social ads and programmatic ads with content marketing and SEO, businesses can create an integrated strategy that improves brand engagement and lead generation.

Growth Starts Here.

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