Your Checklist for SEO in 2018

Search algorithms are changing. Businesses that do not have a proper and up-to-date SEO strategy will see a significant drop in traffic in 2018. With the release of Chrome 62, influx of voice command, and emphasis on backlinking, SEO strategies must shift. Here is what you should be keeping an eye on to stay ahead of the competition this year.
Bing
Google
Yahoo
On Page SEO:

The Foundation of a Good SEO Strategy

Optimizing these elements of your webpages will bring more organic traffic to every page you publish:
SEO Warnings

Opportunities to Further Optimize

Unlike the errors above, SEO warnings do not necessarily correlate to poor website performance, but they indicate areas that can be better optimized. If you want to see your site on Page 1 of Google, take a look at these on your site:

Pages with more than one H1 tag

More than one H1 tag can confuse Google and your website visitors regarding what your web page is about.

Pages with low word counts

If your page has less than 200 words on it, Google often marks it as a “low quality” webpage.

Images without alt attributes

Image alt attributes are used by Google to understand your images. Without them, you are missing an opportunity to be ranked higher on Google.

Too much text in title tag

Google cuts off titles with more than 75 characters.

Not enough text in the title tag

Titles with 10 characters or less do not provide enough information about what your web page is about.

No H1 tag

H1 headings (like title tags) help define what your page is about for search engines and users.
Off Page SEO:

Creating Backlinks That Make Sense

Tool Roundup:

Tools The Experts Use For SEO

Google Analytics

Track your page-specific organic traffic and bounce rates.

Google Search Console

Free service offered by Google that helps you monitor and maintain your site's presence in Google Search results.

Set Domain Preferences (If your website appears as www or non-www in the SERPs).

Request Google to Crawl New Web Pages.

Check Schema Markups.

Google Page Speed

Measures the performance of a page for mobile and desktop devices.

HubSpot SEO Tools

The blog editor keeps SEO top of mind by ensuring everything you write is keyword optimized.

Analyze your search traffic and compare competitors’ rankings.

Identify the right keywords and topics to target in your content.

SEMrush

Evaluate your performance against your competitors.

Build a powerful keyword list.

Find opportunities to increase traffic.

Track and report results right in the tool.

InSpyder InSite

Find Spelling Errors (Including Keywords).

SEO On Page Errors.

One Time Fee of $59 (Limited to Windows).

Screaming Frog

Find broken links and redirects.

Generate XML Sitemaps.

Audit hreflang attributes.

Keyword Strategy

Updates for 2018

Voice Command

Voice Command

The biggest change that will hit keyword strategies in 2018 is optimizing for voice searches. Because of voice-enabled devices like Alexa and Siri , make sure you adapt your marketing to voice commands. Search terms like “best solar panels” are being replaced with questions like, “Alexa, what are the best solar panels for a home in Ohio?”
Quality Over Quantity

Quality over Quantity

Google wants to see quality, shareable, grammatically correct, well thought out content that has been viewed a number of times by an audience through social sharing and referring traffic. It will reward this type of content with a first-page ranking. Robust content that provides solutions to searchers’ problems and is highly engaging (think interactive) is the key to success in 2018.

2018 will be dynamic
year for SEO

While traditional SEO tactics aren’t going anywhere, as marketers, we do need to make shifts to ensure our websites not only rank at the top of Google’s SERPs, but also stand out to searchers.

A fast, easy way to find out if you need a new search engine optimization plan for your website is by using our free SEO Audit. It will check the health of your website and point out any issues you may have. It’s the only way to know if you’ll be found in 2018.

SEO Audit
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