The Challenge
Big Bolt’s prior website lacked any search engine optimization, leaving web crawlers little to work with for ranking purposes. Kuno developed a strategy to help individual site pages rank on Google. It started with the development of a list of long-tailed keywords their target audience would search for that could be thoughtfully deployed throughout the site.
The Strategy
Services Utilized: SEO, Brand Strategy, Website Design and Content Marketing
The primary objective was to improve Big Bolt’s ranking for keywords directly related to the company. A keyword was tied to the development of each page, enhancing SEO value.
We also connected the site to HubSpot to track conversions. Big Bolt's previous conversion event was not specific to contact creation. Now, Big Bolt averages more than 30 per month solely from organic traffic.
Another key part of the plan was to develop a blog. Big Bolt did not have a blog before this engagement, missing out on a golden opportunity for ranking. Kuno designed the blog's look and feel and brought in one of our Brand Journalists, who not only dug deeper into keyword research, but developed a content strategy and calendar to organize posts and content they would cover.
Results
Within six months, Big Bolt blogs started to rank, generate leads and drive new business.
Site traffic increased more than 40% year over year and October 2022 yielded a new record amount of leads, generating thousands of dollars in new business. But what happened next is most impressive.
In that short period of time, Kuno’s SEO and content strategy earned Big Bolt a ranking of 3 on page one of Google for the search term 'Bolt Failure'. Big Bolt went from no ranking in March and April – the first two months after launching the redesigned website – to spot 35 in May, then jumped up to position 11 in August and now holds firm in position 3. In addition, Big Bolt now owns two of the top four answers to the “People Also Ask” section on the search engine results page.
