This spring, Blackline Safety’s CTO approached Kuno to help improve its brand visibility, particularly in organic search results. The first step was to evaluate the existing site and identify opportunities for improvement. The Kuno team gained valuable insight by taking advantage of tools such as SEMrush, Alexa and HubSpot Website Grader, which helped guide the optimization efforts.
“We always want to produce the best results for our clients, so when Blackline came to us wanting to focus more on their SEO and organic search rankings, we utilized various tools to indicate areas of improvement and have been completing updates to improve their website."
When Fujifilm wanted to promote its new instax printer, the Kuno social media team decided to test something new: custom “product launch countdown” GIFs.
The demand gen crew believed there would be better user engagement with GIFs rather than photos (less interactive) or videos (require a bigger time commitment from users).
Working alongside the graphic designer and multimedia producer, the demand gen team created a series of fun GIFs featuring familiar Australian animals and scenery that helped “count down” the days until the instax launch announcement.
“We thought an interactive GIF countdown for the release would be a little more fun, more engaging and that it would excite our audience more so than a simple photo. And we were right!”
While conducting interviews with subject-matter experts to better understand our client’s product, our brand journalist uncovered an alarming fact: Sudden heart failure was a leading cause of death for end-stage renal disease patients, but many clinics don’t have measures in place to monitor heart function during hemodialysis treatments.
To increase awareness of this issue, the Kuno content team created two new pieces—an eBook and an infographic—focused on the importance of monitoring cardiac function.
Over just two months, the campaign brought in 45 new contacts for our client.
“This project showcased how existing content that addresses an audience pain point can be repurposed into educational resources that are just as effective as content created from scratch.”
During an audit of OnPoint Consulting’s site, the Kuno team discovered some worrying trends—specifically, visitors were viewing fewer pages and spending less time on the site. Based on this data, we determined it was time for a website redesign to create an improved user experience.
The Kuno team worked to update the website messaging to better reflect OnPoint’s value propositions, improve the site aesthetic and provide a clear path to the resources most relevant to each buyer persona.
“The client loved the fresh new look of the website. They were also thrilled that we saw some instant improvements right after the site launched. Specifically, we saw pages per session increase by 26 percent and visit duration grow by 52 percent.”