Inbound marketing and content marketing have gained widespread adoption in many industries in recent years. According to HubSpot, in 2013 more than 60 percent of companies surveyed are now employing inbound marketing strategies, with a growth of more than 50 percent per year. The data shows that primary metrics such as website traffic, leads, cost per lead and customer acquisition costs are all dramatically improved using inbound and content marketing.
If you have studied methodologies recommended by HubSpot and the Content Marketing Institute, you know successful implementation of inbound and content marketing takes strategy, planning and resources. To create the right content that will attract qualified buyers and help them to become your customers, you need to answer some important questions: