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Tech Companies

Inbound Marketing Helps Tech Companies Grow and Thrive

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There are a number of obstacles working against a young technology company. Lack of marketing or spending time and money on the wrong kind of marketing is one reason why many tech companies fail before they even gain traction.Working with an inbound marketing agency throughout your company’s life can be the difference between success and failure.

Keys to Success in Marketing Your Technology Company

Acquire Brand Awareness and Revenue Generation

Acquire Customers - Brand Awareness and Revenue Generation

To overcome the cash flow deficit or “cash gap” in the first few months following startup, your company must work to capture as much revenue as possible. To do this, you need to focus on critical marketing foundations, including:

Contextual Marketing and Brand Advocacy

Retain Customers - Contextual Marketing and Brand Advocacy

Once your company achieves break-even status and becomes known within its industry, it must capture market share and build for future investments and growth. In this growth stage, you need to focus on customer satisfaction and retention while continuing to acquire new customers. Do this with:

  • Content marketing to build brand
    awareness and capture market share
  • Marketing automation to improve
    conversion rates and reduce the sales cycle
  • Customer and independent reviews to drive consideration and decision
  • Industry thought leader brand advocacy to establish credibility in a wider audience
Sustain Growth and Market Leadership

Monetize Customers - Sustained Growth and Market Leadership

As a your company becomes a dominant player in the market, sustaining growth, building new products or pursuing acquisition by a larger company become primary goals. To do this, you need to follow a plan that scales revenue growth with performance and brand reputation. Successful tech companies develop:

  • Aligned Sales and Marketing teams
    with common goals and collaboration
  • Leading positions in search engines
    and content syndication networks
  • Superior brand reputation across
    social networks and industry forums
  • Proven growth in marketing KPIs
    and other performance metrics
Interested in learning more contact Kuno Creative

Schedule a free 15 minute consultation to discuss how we can help your company get to the top of the market - and stay there.

Related Resources

Download the SaaS Marketing for CEOs Guide
Download - How to Get Started with Marketing Automation
Align Your Company On Customer Values with this free ebook