More Inbound Marketing Blog PostsPosted by Karen Taylor
Reaching today’s busy physicians and C-suite executives is more challenging than ever for medical device manufacturers. Doctors, in particular, are so busy they have no time to see even additional patients, let alone talk to sales representatives, according to the 2016 Survey of America’s Physicians. With 80 percent of doctors saying they are either overextended or at capacity, how will they make time to engage with medical device marketing?
In the past, it was easy to reach physicians and medical executives. All a company had to do was send a sales rep to the practice, take them to lunch and tell them about the medical devices. Not only are doctors busier than ever, but many practices no longer even allow sales reps into their offices. In this market, sales and marketing tactics that were effective a decade ago no longer work. Today, medical device companies need new tactics that reflect how medical professionals interact with marketers now.
What works today in the medical device industry is the same marketing approach working in other B2B industries. This includes the following five marketing tactics.