More Inbound Marketing Blog PostsPosted by Carrie Dagenhard
At 6:25 a.m. on March 17, 2014, a magnitude 4.7 earthquake shook the greater Los Angeles area. A mere three minutes later, the Los Angeles Times became the first publication to break the story. How did they do it so quickly? Instead of waiting on a human being to research and report, the newspaper used a content robot that sourced information from the U.S. Geological Survey and compiled a simple article in seconds.
A few days later, one of my friends read about the Los Angeles Times news-writing algorithm and asked if I was scared this sort of artificial intelligence would make my job obsolete. And I laughed off the question. Psh. Robots.
But I’d be lying if I said a tiny part of me wasn’t a wee bit nervous.
Innovation can be scary. And naysayers have been prophesying the end of content writing for nearly a decade. But content creators are nothing if not resilient. We know how to pivot, reinvent and champion our cause. And so far we’ve been successful in this endeavor—88 percent of B2B marketers used content marketing in 2016, according to Content Marketing Institute.
But what does the future hold for what is, in my humble opinion, one of the greatest things