Social media is defined as an internet-based platform that allows users to generate content and engage in peer-to-peer conversations. These days, using social media in your day-to-day operations is practically required for your business, regardless of your industry. But there are a lot of social media terms you may, or may not, know that can help get your message to your target market.
According to Statista, in 2017 there were 2.46 billion social media users. In 2019, it’s estimated there will be around 2.77 billion social media users around the globe. It’s safe to say it makes sense to reach new and existing customers on social media, where they already are.
However, social media can be overwhelming, especially given the organic and paid options for reaching members of your target audience. The latest social media lingo can easily become confusing, even for a seasoned marketer. Here are some of the most important social media terms in today’s digital landscape to help you perfect your social media plan.
Facebook Insights - Analytics to track user interactions on a Facebook Fan Page. Insights include likes, comments, shares, traffic source, age, language and gender of your audience. You can see what time of day your followers are interacting with your posts, as well.
Promoted/Boosted Post - Paying to reach a larger audience on Facebook with your post.
Average Response Time - The amount of time it takes a brand or individual to reply to a customer’s message. This will be shown when a Facebook message has been started.
Geotag - A location added to a post. When you click on the geotag it corresponds to that location on a map. Your image will then be viewed along with others who have geotagged that same location.
Influencer - A social media user who has the potential to reach a relevant audience and bring awareness or promote a trend, topic, brand or product.
User-Generated Content | UGC - Content shared by people on a social platform. Marketers can collect and use UGC but should give proper credit to the original poster by tagging them.
Quality Score - A score based on how relevant your ad is. Google looks at your ad headline, description, keywords and destination URL to make sure they are relevant. The higher your quality score, the better your ad will rank at a lower cost.
Ad Extensions - Information about your business that shows up underneath your ad description. This could include hours of operation, address, phone number, etc.
Ad Rank - The position in which your ad shows up on Google. This is based on your quality score and bid amount.
Post reach - how many unique users saw your post
Page reach - how many users saw any content you posted
Organic reach - how many users saw your content, of their own power
Paid reach - how many users saw your promoted piece
Bit.ly - A shortened link that helps users and brands track link analytics. This is also used to stay within character limits on certain social media platforms.
Conversion - A desired action taken from a user who clicked on a social media ad/post. This could be a sale, an eBook download, filling out a contact form, etc.
DM - A direct message to talk in private with another user or group. Users tend to directly message a brand with any questions they may have about their product or service.
Engagement - when a user interacts with a brand’s post by liking, commenting, clicking or sharing.
Influencer marketing - A type of marketing that makes an effort to reach out to users with a large following to promote a brand’s message to a larger market in exchange for paid compensation or free product.
@Mention - if you are looking to tag a user or brand, you would include the @ before their username, and they’ll receive a notification. It’s used to initiate conversations with other users or to give users proper credit if you decide to use their content. Most social platforms will start to populate users as you type.
News Feed - Updates influenced by people you follow, hashtags, subscribed pages and activity.
Pay-per-click | PPC - Pay-per-click ads are for marketers and advertisers to promote products and services, and are only charged when someone clicks on an ad. Advertisers can compete with other advertisers by setting a maximum bid per click.
Search Engine Marketing | SEM - An effort to attract potential customers by gaining traffic from search engines through paid advertising or organic efforts.
Social Media ROI - Ratio between net profit and cost of investment resulting from an organization’s investment in social media.
Social Networking - Using websites and applications to interact with an online community.
Bookmark this blog and use it while exploring each social media platform. If you have any social media terms you’re confused by, feel free to leave them in the comments below, and we will help define them!