SaaS companies need to grow fast in order to sustain their viability. The tactics used to get initial growth (sometimes called growth hacking) can bring people in, but not necessarily the right people who will stick with the product.
Inbound marketing will educate and help customers while allowing you to remain top of mind throughout buyers' experiences. Watch as Kuno Creative EVP John McTigue explains how SaaS companies will benefit from using inbound marketing.