We have website redesign fever at Kuno Creative these days. Not only did we launch our new website just before INBOUND 14 (where, I should mention, we won HubSpot's Happiest Clients award for the third consecutive year), we've also seen a sharp uptick in interest in our website redesign services.
There are many reasons companies explore the possibility of a website redesign. Most refreshing are those companies that recognize just how vital their websites are to their inbound marketing efforts. You see, 80 percent of B2B purchase cycles are completed before the buyer contacts sales. In many cases, your website is the first place potential buyers land once they learn about your company. What they see when they get there makes a difference.
Sources indicate 75 percent of people judge the credibility of a company based on the design of its website. And 48 percent of mobile users say if they visit a business website that doesn’t work well on mobile, they take it as an indication of the business not caring. Before you can convert web visitors into leads and then sales, your website needs to make the right impression. It needs to be a well-designed, easy-to-navigate, mobile-friendly website that draws buyers in and speaks to their pain points. If this doesn’t sound like your website, a redesign may be in order.
The in-house creative team at Kuno Creative has designed many responsive websites that make it easy for visitors to find what they’re looking for. And while every website we’ve created is unique, our customers will often ask the same questions.
Our latest eBook, "How to Get the Most from Your Website Redesign," answers a few of the most frequently asked questions business executives have when considering a website redesign. The eBook is free to download at www.kunocreative.com/website-redesign-ebook and includes expert website design advice from Creative Director Dan Ulichney and Senior Designer Walt Winchel, as well as tips for choosing the right agency for your business.