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Making Sure Your Paid Facebook Ads Are Successful

Create a Successful Facebook Ad Campaign

By Brandon ZingaleApr 8 /2021

When setting up a new Facebook ad campaign, there are a lot of moving parts. It’s good to have a checklist of things to cross off, so you aren’t missing what is necessary to run a successful Facebook campaign. From targeting the right audience to creating the right assets, we will cover everything that is needed to run a successful paid Facebook ad campaign.

8 Steps To Create a Facebook Ad Campaign

1. Create a Facebook Ad Account

First things first. We need to create an account in order to start running ads. With Facebook Ads Manager, you will have the right tools to start advertising on the platform. Here, you can create and monitor ads, and see an overview of your campaigns from desktop or mobile. This link will provide you with step-by-step instructions on how an advertiser would launch a common campaign. It’s a simple process to get started.

2. Create Facebook Ad Copy

Creating persuasive ad text is key for your consumer. We want to be as persuasive as possible in our ads, and it starts with ad copy. There are three parts that go into ad copy:

  1. Ad Text: This will be your main copy, shown above your creative asset. It’s always good to keep this around 1-2 sentences to keep your consumers interested.
  2. Headline: This content shows up below your creative asset, and next to the CTA button. A perfect headline is five words and captures the reader's attention immediately.
  3. Link Description: This shows up right below your headline. With link descriptions, less is more. Our link description is a short sentence that describes what the user is about to click on. Once your description is added, we will add in the link that goes along with the ad and can move onto the next step.

facebook-ad-example

3.  Create Your Assets

This will coincide with your Facebook ad copy. We want to create compelling assets that will immediately capture the viewer's attention. Whether it’s a video or image, it needs to be concise. It’s best to experiment with both video and images to see what works best for the message you are trying to get across. While video has been shown to be the king of paid advertising in recent years, we cannot forget about compelling imagery. Once you have a few versions of video and imagery, these can be added into a mockup generator to see your ads as a whole before plugging them into your Ads Manager.

4. Create Your Ad Campaign

Once you have all creative ready to go, it’s time to implement it into a campaign.

facebook-ad-manager

Once you hit the “create” button, you can select your objective and your budget. Facebook has 11 different objectives you can choose from:

facebook-ad-setup

Choose an objective based on the type of results you are looking for.

Next, you will enter in a lifetime budget or daily budget. Select “Campaign Budget Optimization” to easily manage your campaign budget across ad sets to maximize your results.

5. Select Your Target Audience

Ask yourself, who are you trying to reach with your message? Facebook has hundreds of thousands of targeting options to choose from. You can select an audience based on location, age, gender, work, finances, etc. You can also upload a list through Custom Audiences and retarget that way. Once you find an audience that is responding well and showing success based on your objective, you can save these audiences for future campaigns.

6. Create a Facebook Pixel

In order to continue with the ad process, we need to create a pixel to track results. The Facebook pixel is a code that is implemented on your website in a few easy steps The pixel helps bring visitors back to your website and find new leads/customers by creating Lookalike Audiences.

make-facebook-ad-campaign

7. Finish Creating Your Ads

Once you have created your audience, set your budget, and added the Facebook Pixel to your website, it’s time to create your ads and launch your campaign. On the ad creation page, we will add our sets of ad copy along with our creative. Facebook gives you an option called Dynamic Creative and takes multiple components (images, videos, descriptions, headlines, etc.) to deliver ads that resonate well with certain audiences, and optimizes to deliver efficient results. If everything looks good, it’s time to submit your ads for review. If there are no problems with any ad sets or ads, they should be approved and launched within 24 hours.

8. View Ad Performance and Metrics

Now that our ads are launched, we want to start viewing their performance and making any optimizations necessary. Your ads start off in a learning phase, as Facebook gets to know your audience. The learning phase can last a few days, so don’t panic if you aren’t seeing results right away. Facebook allows you to use multiple key metrics to view your campaign’s performance and reporting tools to learn about your audience and reach.

Getting Started with Facebook Ads

With your understanding of how to get started with paid Facebook ads, it’s time to start creating your own. Organic reach on Facebook has been harder to come by now more than ever, and as competition continues to grow on social media, the best way to reach your audience on these platforms is through paid ads.

With that in mind,  we hope you now have a better understanding of paid Facebook advertising, and can start creating successful campaigns and reaching the right audience.

The New Demand Generation

The Author

Brandon Zingale

Brandon sets measurable goals for clients and helps them achieve them through a social/paid strategy based on conversion optimization and brand awareness. He has more than eight years of experience in the social media realm and has worked with Fortune 500 companies such as Verizon, Wells Fargo, Coca-Cola, Domino's Pizza and many more. Brandon holds a Bachelor of Arts in Strategic Communication.
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