Social media is a big part of everyone’s lives. Today, nearly every business engages in some form of social media marketing — including learning management system (LMS) companies. Like the increasing sophistication of the software they sell, LMS companies are becoming savvier about social media marketing.
Many leading providers have an active presence on one or more platforms. We’ve gathered some of the best LMS social media sites as examples of how to leverage the marketing opportunities of today’s five leading social media platforms: Facebook, Twitter, Instagram, LinkedIn and YouTube.
360Learning empowers learning and development teams to drive culture and growth through what it calls “collaborative learning.” It’s a training methodology where employees share their knowledge and expertise, teaching and learning from one another at the same time. This approach capitalizes on each employee’s skills, ideas and institutional knowledge.
360Learning is a good example of an LMS company using Facebook well. The company has a robust Facebook page with regular informative posts. The page has attracted nearly 20,700 followers.
Facebook has been the supreme social media platform for several years. Even though it started as a pure social media networking platform to help people connect with friends and family, the company also identified its marketing potential for the business world. Since then, it has become a marketing behemoth for B2B. The platform is helping companies in several ways, including generating leads and converting them into loyal customers.
Many companies rely on the platform for both organic and paid marketing campaigns. LMS companies have a great opportunity to use the platform to expand their reach to their target audience using Facebook’s targeting features combined with the platform’s massive user base. Targeting opportunities available include gender, education level, income, location, interests and status updates.
Moodle bills itself as the “world’s most customizable and trusted online learning solution.” The heart of its ecosystem is Moodle LMS, an open-source learning management system used by hundreds of millions of learners worldwide. Developed in conjunction with its community, Moodle LMS is complemented by other products, including Moodle Workplace and Moodle Apps.
Moodle is a great example of an LMS company using Twitter well. Thanks to posting a steady stream of interesting content, its Twitter account has attracted 36,600 followers.
Twitter is one of the top platforms for keeping up with the latest trends and conversations. But it’s not just about the TV shows and celebrity gossip. Twitter works for business, too. Along with posting company updates, LMS companies can use Twitter in a variety of ways, including building brand personality and awareness, gaining valuable customer insights, delivering customer support and feedback, and cultivating a brand community.
To make the most of Twitter’s business advantages and keep your audience interested in learning more, your company can set up a posting schedule and fill it with a variety of posts. Ideas include brand messages, flash sales, promotion codes, industry news, gifs, memes, motivational quotes, polls, links to your own blog posts, testimonials and any form of visual content.
Totara is rapidly transforming the learning technology software market, according to its founders. Its products are flexible and bring powerful freedom to organizations with formal and informal learning needs. The company’s LMS is already being used by companies in many industry sectors. Customers range from small businesses to large multinational corporations that appreciate its innovation, robust versatility and scalability.
So far, very few LMS companies are taking advantage of Instagram’s marketing potential. But Totara is. The company is off to a great start with a variety of interesting posts on its Instagram page.
A newer platform compared to others, Instagram has risen rapidly to become one of the top five biggest platforms. Among the marketing advantages LMSs can seize are that it is one of the best channels to showcase products. Making the most of Instagram for business means understanding its unique characteristics. Besides posting interesting visuals on a regular basis, the platform also offers marketing opportunities, such as setting your marketing objectives, configuring your target audience, choosing your placements, setting your budget and ad schedule, and creating ads.
Be sure to set up a business account on Instagram. Then you can use its Insights feature to view statistics like impressions, engagement data and more. You can even get a breakdown of the demographics of your followers, including their age, gender, location and most active hours. You also get access to specific insights on posts for the week that show how many impressions you earned for that time period and what your top posts were.
TalentLMS is on a mission to democratize training, serving over 70,000 teams worldwide. The platform is built to support training success, according to its founders. TalentLMS makes it easy to provide the right training for any team and every use while giving expert guidance and support every step of the way. Teams can embrace training to its fullest potential, thanks to an experience that’s fully customizable, easy to manage and easy to use
TalentLMS is a great example of an LMS company using LinkedIn to its full potential. Thanks to regularly posting valuable content, its LinkedIn account has attracted nearly 4,000 followers.
LinkedIn is not just for job seekers. If LMS companies use this social networking platform the right way, it becomes an active marketing channel to grow a network and a business. LinkedIn publishing and advertising opportunities support brand awareness, website visits, engagement, views, lead generation and site conversions. Marketing opportunities include sponsored content, text ads, sponsored InMail, programmatic display ads and dynamic ads.
B2B viewers on LinkedIn respond well to useful content that helps solve their problems, rather than advertisements selling products or services. If buyers feel engaged with your content, they’ll often want to learn more. Consider having your employees participate by sharing your updates. This tactic can help expand your outreach to new people, who may be more receptive to hearing from connections already in their networks.
Blackboard is a leading EdTech company serving higher education, K-12, business and government clients around the world. It strives to connect a deep understanding of education with the power of technology to continuously push the boundaries of learning. Blackboard's mission is to advance learning in ways that allow all learners, educators and institutions to realize their learning goals, according to the company.
One of the ways Blackboard promotes its message and technology to its target audience is by producing a vast selection of videos that it promotes on YouTube. Its successful page has attracted nearly 37,000 subscribers.
With over 2 billion users, YouTube is a leading social media platform. Video marketing on YouTube has been rising for years. In 2021, 86% of marketers were using video as a marketing tool. Clearly, video is a form of marketing that people want to consume. What’s more, for LMS companies, video is a natural fit because video is also a great educational medium.
One of the advantages of YouTube advertising and marketing is that the platform offers free analytics on each video’s performance. Similar to Google Analytics, YouTube’s Insights feature provides a range of data on the number of views, viewers’ demographics and subscribers’ status. Also, YouTube Insights includes a powerful feature called Discovery. It provides more insight into how users are finding a company. It also shows what channels are being used to find your videos.
If you’re not yet active on social media, your LMS company may want to rethink your marketing program. Many of your competitors are already active on today’s leading platforms — which means there are great opportunities waiting for you in social media marketing.
