With the New Year right around the corner, you’ve likely started thinking about what your New Year’s resolution should be. But, have you started thinking about your business’ New Year’s resolution?
Perhaps you’re thinking about using HubSpot or are currently using HubSpot and wondering how to boost your return on investment. As a HubSpot Diamond partner, we have helped hundreds of growing companies find success by increasing brand awareness, capturing more qualified leads and enabling sales teams drive more revenue.
The Task:iOFFICE hired Kuno Creative to give their website a new, modern look and feel, as well as create more qualified inbound traffic.
The Process: Kuno optimized iOFFICE’s HubSpot software by providing ongoing website updates, including conversion rate optimization. This allows iOFFICE to capitalize on what is working in real time.
The team also launched a content strategy that included persona-specific long-form blog posts, eBooks, webinars and guides for the iOFFICE website. These elements are constantly generating organic visits and converting visitors into leads.
Finally, email campaigns helped further nurture qualified leads to turn over to the sales team.
16 percent increase in website contacts
103 percent increase in leads
41 percent increase in marketing qualified lead
“Kuno Creative is truly a partner and not just another vendor you have to manage. Their team of professionals are intelligent and talented and offer suggestions and solutions. I know that iOFFICE wouldn’t be where we are today if it weren’t for the continued dedication of our entire Kuno team.” —Tiffany Rivers, Director of Marketing, iOFFICE
Capitalizing on HubSpot Marketing & Sales Software
The Task: A medical manufacturer hired Kuno Creative to help them foster relationships, determine quality of leads, and get their sales team on board.
The Process: Utilizing the HubSpot software, the team started collecting data and implemented lead scoring. This allowed the company to identify behavior of qualified leads and pass hot contacts directly to the sales team at the right time.
While there was initial hesitation from the sales team (who used Excel to track accounts), training for the HubSpot CRM helped team members realize how easy the platform was and how it could aid them in following up and tracking their accounts. They also realized they no longer would waste time chasing unqualified leads, and could better allocate time to build relationships with prospects who were qualified and ready to buy.
1,100 percent increase in customers
286 percent increase in landing page submissions
47 percent increase in leads
54 percent increase in contacts
“Having the ability to follow that chain from when someone first becomes a lead to when they hopefully become a customer is invaluable.” —Medical Manufacturing Marketing Director
Data Gathering From HubSpot Marketing Automation
The Task: A continuing care retirement community (CCRC) with at-home services hired Kuno Creative to help them find a better way to reach new customers.
The Process: Data gleaned from the marketing automation platform told us our audience was very active on Facebook and were interested in topics such as brain health and dementia. The Kuno team also learned that many older adults simply don’t realize they can safely remain in their homes as they age.
To educate older adults about their options, we created great content in the form of blog posts, eBooks and infographics. Then, the demand generation and content teams worked closely to promote both upcoming seminar events and relevant pieces of gated content. We used marketing automation to nurture prospects to a sales-readiness status
42 month decrease in the sales cycle with half of new sales
24 percent decrease in CAC while services were expanded to 3 new locations
The Process: To drive more traffic to the website and assist with SEO, a new blog was created and added to the website. Lead scoring algorithms were set up within HubSpot.
Two content campaigns were also implemented specifically targeting cardiothoracic surgeons. Several demand generation campaigns were set up on Facebook, LinkedIn and Perfect Audience to attract new website visitors and retarget contacts already in the HubSpot database.
23,373 visitors in the first six months
464 new contacts and leads in the first six months
97 marketing qualified leads
167 new form submissions
Now that you have seen how other companies have used HubSpot to generate leads and revenue, are you ready to try it for yourself? Discover how to realize the true ROI of your HubSpot investment with our free eBook, Improve Your HubSpot ROI: 100+ Questions to Ask.
Jasz Rae Joseph is currently serving double duty as a demand generation intern at Kuno and senior at Baldwin Wallace University. With an extensive background in digital marketing for a college student, Jasz has had experience in nonprofits, a recruitment firm, digital agencies, and more. With a knack for writing, strategy and organization, Jasz found her fit in the world of inbound marketing. Aside from her work at Kuno, Jasz is usually strolling around a trendy part of town with a sesame seed bagel in one hand and a soy latte in the other.