Everybody wants to know how to increase sales. This is the universal constant in sales and marketing. We've gotten pretty good at filling our sales funnels with new leads, thanks to inbound marketing, but that's not the end of the story. What's the best way to find the needles in your haystack and convert them into loyal customers? In 2015 and beyond, we'll be talking more and more about inbound sales. How can we get our sales team to leverage inbound marketing data and lead intelligence to improve sales performance and increase revenues? That is the question. For those of you now working on this, there are many more questions. Fortunately, we have a couple of experts available to answer them for you.
On July 22, 2015, I'll be moderating (well, not really, I'll be asking the questions) a conversation about inbound sales best practices. We the people will be asking our questions, and our expert panel will be answering them live. Not so much a webinar with slides, more of a Q & A. So who are these experts anyway?
Rick Roberge and Carole Mahoney have been in this business for a long time, and they're the perfect duo to answer your burning questions about inbound sales.
We've known Rick Roberge since the beginning of inbound marketing. We met him at the first HubSpot Partner meeting, when he was at Kurlan & Associates, and he and Frank Belzer became our Sales mentors, providing much of the sales strategy and coaching that has helped Kuno to grow into a successful inbound marketing agency. We still adhere to many of those early principles of inbound sales and teach it to our own sales team.
Carole Mahoney was one of the first HubSpot Partners with her own agency Minternet Marketing, and she and I have collaborated routinely throughout the birth and growth years of inbound marketing. I respect her opinion and enjoy her fresh views on all things related to sales and marketing. Of all the HubSpot Partners I know, she has singular knowledge of both agency and client sales.
Rick and Carole have joined forces this year to provide Inbound Sales Enablement coaching and training for Inbound Agencies and HubSpot users in general. If you are looking for help with enabling your sales team, I would recommend you start with them.
When and Where
If you missed the webinar, you can view the recorded version - click here!
Get your burning sales questions answered! Questions like:
What's the biggest challenge facing sales reps as they transition to inbound sales?
How do you avoid sounding like every other sales rep when you send a "I saw you downloaded our ebook..." email or voice message?
What's the best way to mine the leads database to find good prospects for today, and how do you suggest reaching out to "cold" leads?
What are the most common mistakes that sales reps make with inbound leads?
Why don't people call you back when you leave voicemail messages?
As content and inbound marketing continue to build momentum, do you fear a "bubble" in the industry? And if so, when and how do we insulate against it?
With over 30 years of business and marketing experience, John loves to blog about ideas and trends that challenge inbound marketers and sales and marketing executives. John has a unique way of blending truth with sarcasm and passion with wit. You can connect with John via LinkedIn, Twitter and Google Plus.